Thule Group hired Jim Matthews as director of product development, soft goods. Matthews brings more than 25 years of product management and development, marketing and sales expertise within the luggage category, including Tumi, JanSport, Timbuk2 and most recently Randa (licensee of Timberland, Columbia and other brands).

“I am very excited to join the team at Thule Group,” said Matthews. “I’ve always appreciated Thule Group’s commitment to quality, design, and enabling the enjoyment of your favorite activities.”

In his new role, Matthews will lead product development and execution of all soft goods under the Thule and Case Logic brands from the Niwot, CO office. He will also directly oversee global responsibility for Thule’s push to become a global leader in travel products.

“We are excited to utilize Jim’s wealth of product and market experience to help guide our rapidly expanding travel goods portfolio,” said Fred Clark, president, Thule Group Americas.

Thule Group manufactures active lifestyle products within two segments: Outdoor & Bags and Specialty.

Photo courtesy Thule