Elan Skis, maker of handcrafted skis in Slovenia, named White Cloud Communication as the winter sports brand’s agency of record.
Category: Outdoor
Vibram Grip Verified By Toronto Research Institute
Toronto Rehab researchers developed a test called the Maximum Achievable Angle (MAA) Testing Method that validates slip-resistant footwear on icy surfaces using real people in a simulated winter environment.
Mountain Khakis Hikes Up Use Of Organic, Recycled Materials
Legacy pieces will now use 100-percent organic cotton, while other popular collections are entirely composed of recycled polyester.
Trew Opens Retail, Offices In Portland, OR
The outdoor performance apparel brand will gain a first-hand look at retail at its new offices.
Smartwool Names 2016 Agency Of The Year
Smartwool awarded Mountain Source the 2016 Agency of the Year honor, and Matt Straight as 2016 Rep of the Year.
Interbike Considering Earlier Show
Interbike, owned by Emerald Expositions, is exploring a move to mid-to-late June or mid-to-late July from mid-September. It’s also considering leaving Las Vegas.
Johnson Outdoors Stung By Weakness In Outdoor and Diving
The maker of tents, fishing kayaks and diving gear had a rougher than usual finish its fiscal year.
Hotel Terra Jackson Hole Partners With Stio
Hotel Terra Jackson Hole will offer “Teton-Tested Ski Kits” for guests.
American Sportfishing’s Mixed Response To Water Infrastructure Bill
By a 78-21 vote, the Senate passed the “Water Infrastructure Improvements for the Nation Act (WIIN),” which had been approved by the U.S. House of Representatives earlier last week.
Pertex Restructures Sub Brands
Steve Laycock, Pertex brand director said, “This new structure will allow us to better communicate the specific features and benefits of each of our fabrics with consumers.”
The Fear Of Returning To Snow
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Johnson Outdoors Posts Quarterly Loss
Sales slumped 12.4 percent due to a shift in orders due to a planned product-line technology restage in Marine Electronics, and a $4 million plus decline in non-core military tent sales in Outdoor Gear.
Crocs Appoints Drew Barrymore And John Cena As Ambassadors
Drew Barrymore, John Cena, YOONA and Henry Lau will serve as global ambassadors in the brand’s “Come As You Are” campaign,
Warm Weather, Promotional Environment Dents Duluth Trading Co.
The outdoor and workwear retailer says it will continue its expansion plans despite forecasting lower sales and profit for the fourth quarter.
OIA Praises Trump Interior Secretary Pick
Rodgers, a Republican representative for Washington state’s 5th Congressional District, “understands the importance of the outdoor recreation economy,” OIA officials said.
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