The North Face added Zach Miller and Andrew Miller to its endurance running team, joining the likes of Rory Bosio, Dean Karnazes and Rob Krar.
Category: Outdoor
Yuba Bicycles Taps Terra PR For U.S. Media Relations
The manufacturer of electric and pedal-powered cargo bikes selected Terra to spearhead its public relations strategy in North America.
Black Diamond Partners With The Nature Conservancy
For the month of April, the company will donate one percent of its online sales to The Nature Conservancy for its work at the Canyonlands Research Center.
Kammok Hires Scandinavian Distributor
The manufacturer of outdoor gear added Jacob Juul Hastrup of The Good Karma Company as its Scandinavian distributor in Denmark, Norway, Finland, Sweden, Iceland and Greenland.
USA BMX National Series Returns To Rock Hill, SC
Included in the lineup this year, Rock Hill will see a reunion amongst the 2016 U.S. Olympic team – Alise Post, Brooke Crain, Connor Fields, Corben Sharrah and Nic Long are all scheduled to compete.
Eastern Outfitters Skipping Auction For Private Sale
Eastern Outfitters, the parent of Eastern Mountain Sports and Bob’s Stores, plans to hold a private sale to Sports Direct rather than hold a bankruptcy auction as part of a deal reached with unsecured creditors.
Eagle Creek Hires Director Of Marketing
Monica Rigali will direct and develop global creative brand platforms, support global marketing roll-outs and build brand awareness for the travel outfitter.
Feetures Signs Middle Distance Runner Kyle Merber
A member of the world record setting-distance medley relay team, Merber will enter the 2017 outdoor season vying for his first world outdoor team.
Skitude Secures Funding For Expansion
The capital obtained by the mobile app network for skiers will be used to help the company expand in North America and Europe.
Buck Knives Sponsors Pro Angler Drew Benton
Benton will be at the 2017 Bassmaster Classic March 24-26 in Houston, TX.
Camber Outdoors Unveils 2017 Webinar Series
Topics will range from building communication skills and identifying high-potential talent to interpreting industry sales trends.
Aisle Talk, Week Of March 20
Top headlines from the active lifestyle industry you may have missed this week.
Alps & Meters Expands North American Sales Team
Louis Joseph, the founder and president of Alps & Meters and Nick Robinson, North American commerce director, formed sales partnerships with Vagabonds LLC, Continuum Sales and Bell Sports Ltd.
REI Unveils Design For New Headquarters
Said Eric Artz, REI’s chief operating officer. “The Spring District gives us the opportunity to help build a neighborhood from the ground up and rethink how we work, commute and gather.”
Eastern Outfitters Faces Objections Over Sports Direct Bid
In defending the stalking horse bid, Eastern Outfitter’s lawyers noted that the alternative to accepting Sports Direct’s proposal was a liquidation. Indeed, the retailer said it was “fully prepared” to liquidate ten days before the bankruptcy petition date.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal