Yuba Bicycles, a manufacturer of electric and pedal-powered cargo bikes, has tapped Terra Public Relations to spearhead its public relations strategy in North America.

“We’re excited to work with Terra,” said Benjamin Sarrazin, founder and CEO of Yuba Bicycles. “Their background in reaching mainstream and healthy lifestyle outlets and audiences is what the Yuba brand needs.”

“We’re a huge fan of the Yuba brand and cargo bike category,” said Terra PR Director Everything Alli Noland. “The style, quality and ease of use makes Yuba the ideal choice for everyday use, and possibly the best method ever invented to transport sloshies back to the office on Friday afternoons.”

Photo courtesy Yuba Bicycles