Eagle Creek, a travel outfitter, hired Monica Rigali as marketing director, effective immediately.
Rigali will direct and develop global creative brand platforms, support global marketing roll-outs and build brand awareness that contributes to the growth of Eagle Creek’s business objectives by driving digital, social and other grassroots initiatives.
Rigali began her career as a journalist in Portland, OR before joining the brand communications and sports marketing teams at Nike Soccer. After 12 years at Nike, she went on to lead marketing and communications for Fox Soccer and Fox Soccer Plus before starting her own consulting business.
“We’re thrilled to have Monica join the Eagle Creek team,” said Roger Spatz, president, Eagle Creek. “A solid communicator with a diverse skillset, Monica has held key marketing and management positions and was a major contributor to the growth of the global soccer business at Nike. Her experience developing social media strategies and driving consumer engagement will benefit the brand, and her personality will fit nicely with the culture at Eagle Creek.”
“The Eagle Creek brand is a marketer’s dream: innovative product that inspires discovery, a heritage grounded in adventure travel, and a commitment to giving back to the community,” said Rigali. “I am excited to join the team and cannot wait to add ‘Enthusiastic Creeker’ to my name.”
Photo courtesy Eagle Creek