Outdoor Industries Women’s Coalition and Digital Lizard announced a partnership that allows OIWC supporters to receive discounts on all printing needs and provides a donation to OIWC…
Category: Outdoor
MedjetAssist Taps Hunter Outdoor Communications as PR Firm
MedjetAssist, an emergency medical evacuation and repatriation membership program, has chosen Hunter Outdoor Communications to be its public relations agency of record for the outdoor, hunting and fishing markets. HOC, a public relations agency specializi
Maverik Lacrosse Signs Equipment Deal with University of Vermont
Maverik Lacrosse reached an agreement with the University of Vermont (UVM) “Catamounts” men’s Division I lacrosse mens team to wear its equipment starting in the Fall of 2009 and in the upcoming 2010 season…
Asics Running Survey: Physical Benefits Outweigh Mental Benefits
According to a survey 3,500 runners in seven European countries by Asics, 54% said they run for fitness while 40% claimed they ran to lose weight. Thirty four percent said declared they do it for fun and 35% as a means of stress-relief…
Rawlings Bat Helmet to be Mandatory in Minor Leagues in 2010
Minor League Baseball and Rawlings announced that Rawlings S100 batting helmet will become the mandatory helmet in the Minor Leagues starting in 2010. The helmets, which offer increased protection at ball speeds up to 100 miles per hour, will make their M
TAF Opens 50th Store in Mexico
NexCen Brands, Inc. announced the opening of the 50th TAF franchised store in Mexico. The store opened under an existing master franchise agreement, signed in January 2001, which provides for the opening of an unlimited number of stores in Mexico over a 9
Worthington Named USSA Foundation VP
Trace Worthington, one of skiing's most accomplished athletes, has been named to head fundraising for the U.S. Ski and Snowboard Team Foundation…
Wolverine Restructures Outdoor Footwear and Apparel Management
Wolverine World Wide, Inc. appointed Bill Dodge as vice president – footwear product development for the outdoor group and Mark Sandquist as president – global apparel. These senior leadership roles will help accelerate several of the company’s key
Mark Peterman Becomes GM of GT Bicycles
Mark Peterman, long time director of GT product development, has been promoted to the newly created position of global brand manager and will be responsible for all aspects of development of GT Bicycles…
Genesco Works through Choppy Second Quarter
Genesco, Inc. management said they were pleased with their second quarter bottom-line performance in the face of sales that remained “choppy” through the period and anticipated sales improvements that failed to materialize…
TORSPO Hockey Names SVP of Sales and Marketing
Torspo Hockey International, Inc. appointed Dave Smallwood to the position of senior vice president of sales and marketing.
Smallwood will bring over 30 years of Sporting Goods industry experience to all of the brands in the company portfolio: Torspo Hoc
Foot Locker Launches Internet Television Channel
Foot Locker plans to launch an exclusive, interactive, ad-supported Internet television channel that will be available for viewing on Foot Locker's web site at www.FootLocker.com later this fall. FootLockerOnlineTV will showcase custom video programm
Under Armour Rolls Out High School Basketball Sponsorships
Under Armour is sponsoring 27 high school basketball teams during the 2009-10 season, including 20 boys and seven girls teams…
Shoe Carnival Ekes Out Q2 Profit Gain; Sees Comps Up for Q3 on BTS Bounce-Back
Shoe Carnival Inc.'s profits edged up 1% in the second quarter, thanks to tight inventory and expense controls. The bigger news was that August comps have bounced back — with athletics running up double digits. Management now expects comps in its th
Sport Supply Group Sees Fiscal Q4 Earnings Up; Top Line Dips on Catalog Business
Cost-cutting efforts and strength from the team dealer business boosted fiscal fourth quarter earnings growth for Sport Supply Group, Inc., but top line revenues slipped 2.3% to $59.7 million for the period ended June 30 from $61.1 million in the year-ago
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal