Under Armour Rolls Out High School Basketball Sponsorships

Under Armour is sponsoring 27 high school basketball teams during the 2009-10 season, including 20 boys and seven girls teams.

The list includes five New York high school basketball teams, including Lincoln High’s boys & girls and Thomas Jefferson’s boys teams and St. Michael Academy and St. John the Baptist on Long Island girls teams.

UA also sponsored the Elite 24 showcase in Rucker Park in Harlem on August 21. UA basketball shoes are also expected to be worn this coming season on Under Armour's sponsored college teams: Maryland, South Carolina, Auburn, Texas Tech and South Florida. The company has not yet announced a launch date for basketball although it's widely expected to occur around next February's NBA All-Star game.

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Under Armour Rolls Out High School Basketball Sponsorships

Under Armour will be sponsoring five New York high school basketball teams as part of 27 high school basketball teams it will sponsor during the 2009-10 season, according to a report in the Daily News. That list includes Lincoln High, which has won seven of the last eight PSAL championships.

Other teams being sponsored in the region are Boys & Girls and Thomas Jefferson's boys' teams, as well as St. Michael Academy and St. John the Baptist on Long Island girls teams. St. Michael Academy is the reigning city and state girls champion,

The article said the five teams are part of 27 high school basketball squads (20 boys teams; seven girls) that Under Armour is currently sponsoring. Boys & Girls, signed last October, was the first high school basketball team to sign on with Under Armour. But the signing of Lincoln High, formerly sponsored by adidas, appears to be the biggest signing.

“For us (Lincoln's) going to be the centerpiece of East Coast and New York City basketball,” Kris Stone, Under Armour's director of basketball, told the Daily News. “What it does for us is it says that we're going to be committed to basketball. That was just the statement we're trying to make. What we're trying to do is create a presence for the brand.”

The article noted that Nike outfits many top teams in the city, including state champion Rice and CHSAA runner-up Christ the King.

The Baltimore-based company also sponsored the Elite 24 showcase on
August 21. All 24 players involved were outfitted in Under Armour at
Rucker Park on Friday.

Under Armour has yet to announce a launch date for basketball, although most analysts feel the best time timing would be next year’s February NBA All-Star timeframe. UA basketball shoes are also expected to be worn this coming season on Under Armour's sponsored college teams, including Maryland, South Carolina, Auburn, Texas Tech and South Florida.

About The Author

Thomas J. Ryan

Thomas J. Ryan Senior Business Editor | SGB Media tryan@sgbonline.com | 917.375.4699

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