Foot Locker plans to launch an exclusive, interactive, ad-supported Internet television channel that will be available for viewing on Foot Locker's web site at www.FootLocker.com later this fall. FootLockerOnlineTV will showcase custom video programming and digital advertising specially created to appeal to millions of visitors that collectively frequent Foot Locker's web properties each month.
The effort was enabled by Gen2Media Corp.'s proprietary, patent-pending video publishing platform and Smart Content Management System
Bob Stephan, Director, Partner Marketing at Footlocker.com, stated, “With Gen2's Partnership, we look forward to providing our web visitors with an even more vibrant and engaging online experience through on-demand delivery of high impact, professionally-produced video programming that is both informative and entertaining. We also expect that the diverse and flexible ad serving opportunities that Gen2's video publishing platform enables will also be an exciting opportunity for potential advertisers who may be interested in messaging our large and loyal following of athletic footwear and apparel
According to comScore, online video consumption has reached critical mass in the U.S. and many other parts of the world. The market research company recently reported that nearly 150 million U.S. Internet users watch an average of 97 videos per month — totaling nearly 15 billion videos per month. On the advertising and marketing front, Forrester Research states that 60% of marketers recently surveyed will increase their interactive marketing budgets by shifting funds from traditional media; and further noted that “social media starts at $716 million in 2009, increasing to $3.11 billion by 2014.”
Mary Spio, Gen2Media President, noted, “The delivery of professionally-produced, web-based video programming and distribution is fast proving to be far superior to other media outlets to reach and connect with highly targeted affinity groups, and for marketing products, services and brands. We are very proud to welcome Foot Locker to the growing list of major media and corporate publishers who are looking to Gen2Media for their online video and digital media needs.”