Paradox Sports, a community of disabled athletes, is partnering with Mammut, The Access Fund, and Mountain Gear to climb Mt. Baker, Castleton Tower and Mt. Washington in coming months. The project is part Mammut Sports Group's 150 Peaks Project, in w
Category: Outdoor
GSI Commerce Founder Launches Kynetic
GSI Commerce founder Michael Rubin has formed Kynetic, a firm focusing on building consumer businesses that will include Fanatics LLC, Rue La La and ShopRunner…
Coalition Says Yarn-Forward Rule Has No Place in TPP Talks
A coalition of U.S. apparel brands and retailers opposed efforts by some domestic textile interests to insert yarn-forward requirements into the Trans-Pacific Partnership (TPP) free trade talks in Chicago this week…
Olympia Sports Promotes Kurowski and Adams
Olympia Sports announced that Carlene Kurowski, merchandise manager, and Tim Adams, general merchandise manager, have been appointed to its executive staff…
Head NV Buys Back Stock
Head NV announced that it repurchased 5.4 million shares shares of its own stock, representing 5.8 percent of its shares outstanding…
Implus Acquires Perfect Fitness
Implus, a leading footcare and outdoor accessories company, announced today their intentions to acquire Perfect Fitness, a market-leading designer, manufacturer and distributor of innovative fitness equipment. The acquisition comes as Implus looks to move
BSN Sports Contributes $1M to Victory Grant Program
BSN Sports, the flagship division of Sport Supply Group, Inc., announced the official launch of their Victory Grant Program, marking a one million dollar commitment to provide free equipment and uniforms to school athletic programs and recreation leagues
Stein Mart Launches New National Campaign
National discount department store Stein Mart, in partnership with its new ad agency, ArnoldNYC, announced today the launch of “Love at First Find,” a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting
Clif Bar Urges College Kids to Take Study Breaks Outdoors
Clif Bar has launched a campaign to encourage college students to take active outdoor breaks from studying to maintain their or physical and mental health. The campaign mirrors one launched earlier this year by Keen, Inc., which has been promoting the ide
Igloo Donates to Texas Wildfires Victims
Following what has been described as the hottest Texas summer in decades, wildfires have claimed the lives of four people and more than 1400 homes in the worst fire season ever. Igloo Products Corp., a Texas company, has added to the outpouring of support
Jarden Launches Tailgate Tour
Jarden Sports Licensing (JSL) is taking its new TLG8 brand on the road as it tours the country in search of the ultimate tailgater. The “TLG8 Tour” will stop at five college venues, from “The Grove” at the University of Mississippi to Ohio State's “H
Access Fund Names Grants Winners
The Access Fund, the national advocacy organization that keeps climbing areas open and conserves the climbing environment, announced the second round of the Climbing Preservation Grant Program for 2011. More than $20,000 was awarded to support local climb
Notre Dame Partners with Maverik Lacrosse
Maverik Lacrosse announced a multi-year partnership with the University of Notre Dame men's lacrosse team. With this agreement, Maverik is now the official equipment supplier of the Fighting Irish…
Keen Releases Survey on Recess
Keen, Inc. released findings of a survey conducted by Harris Interactive and sponsored by the footwear maker that identified recess as key to improving workplace health and productivity, and re-energizing employees. The Survey on Workplace Recess, which w
K-Swiss Teams Jillian Michaels for Killer Body Beatdown Ad Campaign
This fall, K-Swiss is launching “The Killer Body Beatdown” TUBES ad campaign starring America's Toughest Trainer Jillian Michaels and featuring comedian Kaitlin Olson, known for her fanatical character on the hit FX series “It's Always Sunny in
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal