The National Interscholastic Cycling Association (NICA) has signed a landmark corporate partnership agreement with Jeep to be the league’s Official Vehicle Sponsor. With the partnership, Jeep becomes NICA’s first platinum level partner outside
Category: Outdoor
Liv/giant Signs on as Official Bike for Danskin Tri Series
Liv/giant, the women’s cycling brand launched by Giant last year, has signed on as the new official bike of the Danskin Triathlon Series…
Obama Budget Calls for Big Boost in Land and Water Conservation Fund
Obama’s 2013 budget calls for a 3 percent increase in the operating budgets at the Department of Interior's land management agencies and a whopping 30 percent increase in funding for the Land and Water Conservation Fund. While neither proposal
Converse Opens First West Coast Flagship Store
Converse opened its first West Coast specialty retail store in Santa Monica, CA, the brand’s third inline location in the United States. Like its stores in New York City and Boston, the location pays homage to century-plus heritage as a performance
Hi-Tec Sports Partners with Friends of Trees
Hi-Tec Sports USA is literally deepening roots in its adopted hometown of Portland, OR. The global sports and outdoor company, which moved its USA headquarters from Modesto, CA to Portland, OR in Jan. 2011, has partnered with Friends of Trees and committe
Big Idea Brands Acquires Flow Society Lacrosse Brand
Big Idea Brands, LLC has purchased the Flow Society Lacrosse Brand from Passport Brands, Inc. The Flow Society concept will be guided by Anthony Ottimo, the founder and creator of the brand, who was appointed president of Big Idea Brands…
Reebok to Open First CrossFit Gym Store in Manhattan
Reebok will be launching a new retail concept at 420 Fifth Ave. in New York City. The concept wil sell Reebok CrossFit branded clothing, footwear and accessories, as well as house a 10,308-square-foot CrossFit “box,” according to a report on Citybizlist.c
Descente’s Fiscal Q3 Sales and Profits Expand
Descente reported sales for the fiscal third quarter ended Dec. 31 increased 8.7 percent to ¥20.7 bn ($268 mm) from ¥19.0 bn ($231 mm) in the year-ago period. Gross margins slipped 80 basis points…
Timberland Surveys Eco-Consciousness in Relationships Survey
Timberland Co. commissioned a survey of 1,000 men and women in the United Kingdom to find out how important eco-conscious behaviors are within a relationship. While over half of Welsh men and women would question dating someone if they didn't take ca
Exceed Company Replaced Independent Director
Exceed Company Ltd., the owner and operator of China's Xidelong sportswear brand, announced its board of directors appointed Dr. Yea-Mow Chen as an independent non-executive director, effective Feb. 4, 2012, while William Sharp, a member of the Board
Orange 21 Changes Name to Spy Inc.
Orange 21 Inc. will change its corporate name to Spy Inc. effective Feb. 15 as part of its singular focus on the brand. The company has received preliminary approval to change its stock symbol to “XSPY” (OTCBB: XSPY) effective that same date…
MEC Expanding Ontario Area Store, Removing Climbing Wall
Mountain Equipment Co-op plans to break ground this month on a 10,000-square-foot expansion of its 29,000-square-foot store in Westboro, near Ottawa, Ontario. As part of the remodeling, MEC is removing a 30-foot climbing wall…
Flip Flop Shops to Open 40 Stores in 2012
With more than 50 shops currently operating throughout the United States, Canada, Guam and the Caribbean, Flip Flop Shops announces it will expand its footprint to 90-plus shops by the end of 2012, with an additional 40-plus already in the pipeline for 20
Gill Athletics Names Recipient of Scholarship
Matt Luck, head coach of Willoughby South (OH) High School, has been awarded a scholarship from Gill Athletics for the USATF Level I Coaches Education School to be held at Defiance College from Feb. 24-26…
Li Ning Closes Portland Store
Li-Ning closed its Pearl District retail store last week and the company’s U.S. operations are now being run out of Chicago, a spokesman told the Portland Business Journal…
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