Adidas Group said its sales of products in the outdoor category grew at double-digit rates in both its Wholesale and Retail business units in 2011, but declined to put a number to Adidas Outdoor sales in its annual report.
Rolf Reinschmidt, Adidas's senior vice president for global outdoor, disclosed last year that the business reached $265 million in sales in 2010 and was growing in excess of 22 percent.
The German company reported adidas Sport Performance wholesale revenues grew 10% on a currency-neutral basis as a result of double-digit sales increases in the training, running, outdoor and basketball categories. Currency translation effects had a negative impact on revenues in euro terms. Adidas Sport Performance sales grew 9% to ⬠5.578 billion from ⬠5.101 billion in the prior year.
At Adidas Group Retail business, which sells direct to consumers, comparable store sales for the Adidas brand increased 14% on a currency-neutral basis, driven by double-digit growth in the training, running, football and outdoor categories.
From a category perspective, running was the biggest growth driver, supported by the popularity of lightweight running footwear and high-performance apparel products. The minimalist and barefoot footwear categories also recorded strong growth. Additionally, the outdoor category (especially performance fleece and base layer products) and training posted robust sales increases.
More details of Adidas Group's 2011 financial performance can be read here.
