Brownie's Marine Group, Inc. , a developer, manufacturer and distributor of specialized dive and safety products, has purchased substantially all of assets, and assumed the lease of the former Boca Dive Center located at 176 Glades Road in Boca Raton, FL.
The company has begun to refurbish the store which is situated between the Town Center Mall and Federal Highway on Glades Road. The new store, which is expected to open for business in April, and be fully stocked and operational by the end of June 2012, will be operated under a new retail concept, Brownie's Adventure Center.
The new store is expected to include the following products, features and activities:
- A broad range of unique water sports products, training and services at level not customarily found at “big box” outlets or online.
- A unique and dynamic display configuration of some of the industry's finest outdoor products and companies such as: Stand Up Paddle Boards (“SUP”), Brownie's Third Lung, Driver Propulsion Vehicles (“DPV”), u/w Pro Camera section; Halcyon, Sea Bob, Yacht Pro, Scuba Pro, Global Underwater Explorer's (“GUE”) and the Project Baseline Center.
- Video action throughout store and interactive web based product information onsite.
- A 10-foot+ wide video screen playing dive, surf, SUP and nature film content during store hours and will feature special content on feature presentation nights.
“This transaction provides us with a prominent location to launch our concept store and gives us physical presence in an area with excellent demographics,” said Robert Carmichael, CEO of Brownie's Marine Group. “We are confident the Boca Raton outdoor and recreational community as well as sports enthusiasts in general will embrace our novel new concept.”
Brownie's Marine Group, Inc. and its wholly owned subsidiary, Trebor Industries, Inc., d/b/a Brownie's Third Lung, based in Fort Lauderdale, FL, designs, tests, manufactures and distributes recreational hookah diving, yacht based scuba air compressor and Nitrox Generation Systems, and scuba and water safety products. The company sells its products both on a wholesale and retail basis and is comprised of three highly specialized dive product groups. The company holds more than ten patents and enjoys a robust product development and intellectual property program that has yielded several proprietary products. In the boating and diving community, Brownie's is known as the market leader when it comes to surface supplied “Third Lung” dive systems and Scuba Tankfill Systems for yacht-based diving. Brownie's products and support service divers at all levels of the underwater world, from shallow-water dive systems to deep-water mixed gas support systems for exploration divers and submariners.
In 2010, Brownie's introduced the first in a series of patent-pending Variable Speed Battery Powered Third Lung (hookah diving) devices engineered to conserve energy while delivering performance to the diver up to 3-times that of the nearest competitor.
