New Balance plans to launch its first ever U.K. television campaign this April, according to MarketingWeek. The campaign will mark the brand's 30th year of manufacturing at its factory in Flimby, Cumbria, and will feature 100 athletes from the county
Category: Outdoor
GoalRilla Introduces Training Equipment
GoalRilla, best known for its basketball equipment and part of Escalade Inc., has come out with a line of training equipment…
Cybex Complies With All Nasdaq Listing Standards
Cybex International Inc., the manufacturer of exercise equipment, announced that the Nasdaq Stock Market has confirmed that Cybex is now in compliance with all required standards for continued listing on the Nasdaq Global Market…
Warnaco Swimwear Shows Modest Q4 Revenue Gain
Warnaco Group reported sales in its Swimwear segment, which includes Speedo as well as Calvin Klein swimwear, slid 2.0 percent in the fourth quarter, to $55.8 million from $59.8 million and was down 1.6 percent on a currency-neutral basis. Operating incom
EyeBlack Partners with NFL’s Brian Urlacher
EyeBlack announced Feb. 23 that Chicago Bears All-Pro Linebacker, Brian Urlacher, has joined their team as a professional athlete ambassador. Urlacher will represent EyeBlack's solid black Original product line, which will be sold in special edition
Avalanche Fatalities at 20 as Spring Ski Season Gets Underway
As backcountry skiers head into the spring ski season, conditions look as hazardous as they have in years in the western United States, where avalanche fatalities have reached nearly twice their level of a year ago…
Ultimate Direction Fills Newly Created Brand Manager Position
Ultimate Direction, which caters to the hydration needs of walkers, runners, and adventurers, hired Buzz Burrell to the newly created brand manager position…
Columbia Sportswear Names New GM in South Korea
Columbia Sportswear Company appointed Hyung-Rae (HR) Cho to serve as general manager of the company’s wholly owned Korea subsidiary, based in Seoul. South Korea has emerged as on of the largest and fastest growing markets for U.S. outdoor brands…
Costa Names Manager for Rocky Mountain Territory
Costa sunglasses has named Jeff Thibeault as Rocky Mountain territory manager as the Florida water sports brands continues its push inland…
Trek Going to Direct Model in Poland
Trek Bicycle will begin transitioning this April its business in Poland to a ‘Dealer Direct’ distribution model. Trek expects the transition, done in cooperation with their distributor partner SSC, will take approximately 4 months to complete.
Zappos.com Celebrates Leap Year; Extends 365-Day Return Policy
Zappos will extend its 365-day return policy to four years as part of a special Leap Year promotion. The extended policy goes into effect on Feb. 29, for 24 hours, to celebrate those customers who make purchases on Leap Year…
FootSmart Retains National PR Firm
FootSmart, the retailer of foot health products and comfort footwear, announced that it has retained Trevelino/Keller as its first public relations agency of record…
Asics Replaced Haglöfs Chairman
Asics named Alistair Cameron, CEO of its European operations, to succeed Lars Göthlin as chairman of Haglöfs' board of directors. Cameron will oversee a global expansion of the Swedish outdoor brand, which is closing in on $100 million in annual sale
Respect Your Universe Raises $1.5M in Equity Financing
Mixed martial arts apparel firm Respect Your Universe revealed plans to raise $1.5 million through a placing. The cash will be used to accelerate its investment in innovative product and marketing initiatives to drive brand awareness and grow revenues…
BSN Sports Becomes National Health Through Fitness Day Sponsor
BSN Sports/US Games is the latest company in the sporting goods industry to support of SGMA's 13th National Health Through Fitness Day (March 6-7; Washington, D.C.) BSN Sports/US Games will be the Transportation Sponsor of this year’s event wh
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