Thorlo, Inc. has rolled back its 2012/2013 price increases and MSRP on its snow and ski lines to provide relief to dealers in the wake of one of the warmest and dryest winters in recent U.S. history.
“Thorlo, Inc. recognizes the impact on our retail partners of the record low snow fall across the USA as well as the globe,” according to James Jesserer, VP of sales at the sock maker. “In support of our retail partners, Thorlo, Inc. has elected to forego our announced price and MSRP increases on the Snow and Ski collection to clearly demonstrate our solidarity with our Snow and Ski retail partners.”
Jesserer added, “Since we are petroleum based, our margins will definitely suffer but Thorlo, Inc. is a partner with our retailers for the best of times and the worst of times.”
Any current in house orders for the 2012/2013 season will be automatically adjusted to pre-price increase levels.
