Nicole Herranen has joined Leupold & Stevens, Inc. as national accounts merchandising specialist. Prior to joining Leupold, she served as direct sales manager for Li-Ning Sports USA, Inc. in Portland, OR…
Category: Outdoor
Patagonia Enters Food Business with Salmon Jerky
Patagonia, the world’s leading designer of core outdoor, surf and sport apparel, is entering the foods industry. Debuting this month, Patagonia is excited to announce its first edible product line, Patagonia Provisions, with its inaugural product, W
Power Force Apparel Launches Shoe Design Contest
Power Force Apparel has launched a shoe design contest. The Birmingham based athletic apparel company, who recently spoofed the Nike “Kobe System” commercial, is now going against the mainstream trend of using athletes and stars to design shoes and giving
Joshua Schulman to Join Bergdorf Goodman as President
Joshua Schulman was take over as president of Bergdorf Goodman, affective May 7. Schulman joins Neiman Marcus from Jimmy Choo where he was chief executive officer…
Reebok to Launch Limited John Wall Collection
Reebok will be releasing only 12 pairs of John Wall's “Beyond the Gold” sneakers. The items will go on sale on Thursday night at Packer Shoes in Teaneck, NJ…
High Sierra Logo to Appear on US Ski Team Uniforms
High Sierra Sport Company's logo is appearing on U.S. Ski Team uniforms through 2019 thanks to its recently concluded agreement with the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding…
Saucony Launches Find Your Strong Project
On the eve of the Boston Marathon, Saucony is both launching the Find Your Strong Project (video). This socially-driven initiative invites runners to share their personal strong story –mental, physical, spiritual and emotional — while connecting with ot
Outdoor Brands Gather to Restore Channel Islands
The Conservation Alliance and member companies Deckers, Horny Toad, Patagonia, REI and Vapur, along with Channel Islands Outfitters, partnered Thursday (April 12) with Channel Islands Restoration, to remove invasive weeds and plant more than 600 native sp
Karhu Originals Tour ’12 to Retrace the Route of Finland’s U.S. Invasion
Starting this week, Karhu will retrace the highways and byways traveled by the Flying Finns during the 20th Century when they dominated world track and running. Onboard will be an exhibition showcasing the evolution of running footwear and the newly intr
Casall Launches Fitness Apparel Line in United States
Scandinavian-based Casall, Europe's premium fitness apparel line for more than 30 years and one of the world's first companies to design fashionable fitness apparel specifically for women, has launched in the U.S., with a robust online presence
C4 Waterman Designated Official Rescue Sled by U.S. Lifesaving Association
The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA and the C4 Waterman iRescue Sled as the official rescue sled of the USLA. The endorsement sheds light on the
Hydrapak Selected as OEM Provider by Shimano and The North Face
Hydrapak, a leading global supplier of active-lifestyle hydration equipment, has been selected as key OEM hydration provider for Shimano, and The North Face (TNF) as the companies introduce a range of new products to the hands-free hydration category…
Skullcandy Announces Partnership With The Berrics
Skullcandy Inc. announced an unprecedented multi-platform alliance with The Berrics, a world-renowned indoor skate park and the most trafficked website in skateboarding. The partnership will help deliver the new Skullcandy Supreme Sound message around the
Toetoe Appoints PR Agency
U.K.-based toe sock manufacturer Toetoe has appointed Boom! to lead its consumer and B2B PR, with the aim of building awareness of the benefits of toe separation in footwear outside the yoga and Pilates communities…
Bauer Narrows Loss in Third Quarter
Bauer Performance Sports Ltd. narrowed its losses in the third quarter ended Feb. 29, its slowest quarter of the year. Revenues grew 6.4 percent in the period. Management also indicated that without the impact of fluctuating foreign exchange rates, back-
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