On the eve of the Boston Marathon, Saucony is both launching the Find Your Strong Project (video). This socially-driven initiative invites runners to share their personal strong story –mental, physical, spiritual and emotional — while connecting with others who share the similar passion of running.
Saucony's latest initiative, an evolution of the Find Your Strong campaign that launched a year ago, is a collaboration between the brand and the consumer that focuses the community around a purpose: that runners want to contribute to and be involved with finding their strong through running.
The hub of the project is an innovative micro site, saucony.com/strong, that is as much about building relationships as it is about sharing content. With this project, Saucony is taking a long term approach that will enable the brand to tap into and share in the journey of strong in a way that inspires runners of all types.
The Find Your Strong Project’s digital platform delivers the following elements:
A 12 week period of community challenges where runners are invited to share their strong through words, images and videos, creating a digital mosaic of inspiration.
A series of micro documentaries featuring inspiring runners and everyday athletes, including: Dorothy Beal, a mother of three and a 19-time marathoner; Gary Muhrcke, the first New York City Marathon winner and a legendary running store owner; and Mark Herzlich, 2012 NFL Super Bowl Champion and cancer survivor.
The Find Your Strong Speaker Series kicks off over Boston Marathon weekend on Friday, April 13, with Mark Herzlich, Bill Rodgers and Karen Smyers.
Chris Lindner, Saucony’s CMO, is available to share more about the Find Your Strong Project. We’ll give you a call to discuss your interest in speaking with Chris at your earliest convenience.
