The Outdoor Industry Association’s (OIA) first economic impact study in six years shows that for every $1 Americans spend on outdoor gear and vehicles, they spend another $4 on related trips and travel expenses. The report garnered immediate attenti
Category: Outdoor
Forest Service Reports Shift to More Passive Outdoor Recreation
A study released by the U.S. Forest Service (USFS) last week, projects steady and even robust growth in participation in outdoor sports through 2060 despite declining participation rates in several core activities…
Gear Aid Launches YouTube Channel
Gear Aid, the trusted repair and maintenance brand for outdoor equipment, is pleased to announce the launch of Gear Aid TV. Featuring DIY gear repair videos, Gear Aid TV helps viewers restore and maintain used camping gear, outdoor equipment and outerwear
Louisville Slugger Partners With Perfect Game USA
Louisville Slugger announced that it will be partnering with Perfect Game USA, the premium high school tournament and showcase operator. Louisville Slugger will initiate the partnership at Perfect Game tournaments and showcases across the country…
Snowstorms Usher in Ski Season in Southern Andes
A large storm front battered the south of Chile and Argentina June 21, bringing snow to the region just in time for the July 1 kick off of the Andes snow sports season, according to tour operator PowderQuest…
OnWax Media Launches YouTube Channel for Action Sports and Outdoor Films
OnWax Media Holdings, L.P. (Wax), has launched a YouTube channel to provide action sports filmmakers unprecedented visibility and support. The Wax branded channel will house hundreds of top action and outdoor sports content videos from some of the world&#
TaylorMade Golf Claims ‘Complete Victory’ in Patent Infringement Case
TaylorMade Golf said the U.S. Court of Appeals affirmed a lower court ruling in its favor in a patent infringement suit brought against it five years ago by Dogleg Right Corp. and its partners. The June 19 rulling…
RECALL: Currie Technologies IZIP and eZip TriCruisers
Currie Technologies has determined that a condition relating to product safety exists in certain model Tricruiser electric powered adult tricycles, marketed under the IZIP and eZip brands. This condition is due to a potential risk of the rear axle breakin
Patagonia Launches Vote the Environment Campaign
Patagonia Inc. launched its Vote the Environment campaign in which it asks customers to register to vote, learn about candidates' environmental records and vote for the world they want to live in. The apparel company has partnered with the rock band,
Billabong to Raise Capital, Slashes EPS Outlook
Billabong International Ltd. announced plans to raise A$225 million ($229 million) selling new stock at a discount to repay debt while also lowering its earnings forecasts. The Australian-based surf giant also revealed that Chairman Ted Kunkel plans to re
Prince Sports Acquired by Battle Sports Science
Principals of Battle Sports Science and Waitt Company have formed Active Brands Company and a wholly owned subsidiary, Prince Americas, to acquire the operating assets of Prince Sports. That includes the exclusive license to the Prince, Ektelon, and Vikin
VivoBarefoot Launches Training App
VivoBarefoot has launched a Barefoot Running Coach App, an interactive teaching tool on the skill of barefoot running…
Superfeet Sponsors Youth Football Camp
Superfeet Worldwide Inc. is the headlining sponsor for the 2012 Koenen / Locker Youth Football Camp taking place June 25th in Ferndale, WA and will provide supportive premium insoles to all campers…
Mexico and Canada to Join TPP Talks
Mexico and Canada have accepted invitations to join the Trans-Pacific Partnership (TPP) in a move that marks a significant opportunity for the outdoor industry…
Atomic USA Names new Sales Rep for CA/NV
Dana Greenwood has been hired to represent Atomic USA as the sales rep for California and Nevada effective June 15. Dana will be representing both the Alpine and Nordic categories for Atomic…