Gregory Mountain Products has hired Rebecca Larsen as product line manager, where she will collaborate with the product development, sales and marketing teams to support the brand’s continued market share growth.
“Rebecca will create a bridge between our product development cycles and our sales and marketing efforts to drive our business forward both in North America and Europe,” says John Sears, Gregory’s director of product development. “In addition to her passion for outdoor product, she has a proven ability to target emerging market trends and will undoubtedly excel in this newly created position.”
Larsen will join the Gregory team in Salt Lake City, UT from Bend, OR, where she was a senior buyer and footwear department manager at Altrec.com. She has extensive experience with merchandising, line assortment planning and campaign development. Utilizing sales data and identifying emerging trends in the industry, Larsen will help oversee product development at Gregory and work with the sales and marketing teams to effectively communicate the product vision to retail buyers.
“I’m very excited to be joining the Gregory team during this period of explosive growth,” says Larsen. “Gregory has a terrific reputation built upon a 35-year history and I look forward to helping propel the brand forward in the years to come.”
