Spyder Active Sports, Inc. has promoted Joann Smith from the role of director of merchandising to the role of vice president of merchandising…
Category: Outdoor
Jack Wolfskin Opens Seventh UK Store
Jack Wolfskin is continuing its expansion in the UK with the opening of a seventh store…
Outdoor Sports Marketing Adds Staff
Outdoor Sports Marketing has hired Kyle McDonald of Virginia Beach, VA. McDonald brings more than a decade of outdoor specialty experience to the team, a passion for the outdoors, an understanding of retailer needs, and the desire to cultivate strong, pro
Prince Extends Partnership With Mike And Bob Bryan
Prince Global, the tennis equipment and footwear company, and a wholly owned subsidiary of Active Brands Company, has renewed a partnership with record-breaking American doubles team and 2012 U.S. Open…
Escalade Sports Appoints VP of Marketing
Escalade Sports continues to intensify its focus on brands and brand development, and in line with that objective, has named David Vogrin to the new position – director of marketing…
SGMA To Change Name to Sports and Fitness Industry Association (SFIA)
The Sporting Goods Manufacturers Association (SGMA) plans to change its name to the Sports & Fitness Industry Association (SFIA) as part of a new branding effort. The rebranding process is a reflection of a multi-year strategic planning process that inclu
New Presidential Youth Fitness Program Focuses on Health
The President’s Council on Fitness, Sports and Nutrition (PCFSN) is launching the Presidential Youth Fitness Program this month. The new school-based program will replace the President’s Council Youth Fitness Test, which has been implemented i
BSN Sports Acquires GameDay Athletic Supply
BSN Sports, Inc. acquired the assets of GameDay Athletic Supply, located in St. Joseph, MN. GameDay brings 11 years of market experience serving school and team customers in Minnesota and North Dakota. The GameDay team will complement BSN's growing f
Zigmont Departs Lifeboat Events
Lifeboat Events announced that effective Sept. 12, its communications director and partner Christopher Zigmont has left the management team to free up capital for the B2B event planning company…
Salomon USA Winter Sports Equipment Names NE Reps
Salomon USA’s Winter Sports Equipment has appointed Tyrol Sports Group as its New England Territory sales representatives. Bruce Diehl and Patrick Ruane will lead the charge in promoting the Salomon Alpine, Nordic, and Protective categories in the s
Trade Representative to Visit New Balance Factory
U.S. Trade Representative Ron Kirk, President Obama's top trade adviser, will tour New Balance's factory in Maine to discuss a proposed free trade agreement with eight Pacific Rim companies and its impact on American-made shoes, according to the
Gibbon Slacklines to Host World Championship in Boston
Gibbon Slacklines USA is honored to announce they will be hosting the 2012 World Slackline Federation World Championships at The Boston Ski & Snowboard Expo from November 10-11. Held for the first time in the United States, the World Championship is a com
RG Barry Sees 20 Percent Sales Growth in Fiscal 2012
R.G. Barry Corporation reported net sales in its fiscal fourth quarter ended June 30 were $25.0 million, up 6 percent versus one year ago. Net earnings of $474,000, or 4 cents per diluted share, swung from a loss of $863,000, or 8 cents per diluted share
Drift Taps Simon Wootton as Global Brand Manager
Drift, the British maker of point-of-view HD cameras for action sports, appointed Simon Wootton as the company’s new global brand manager, effective immediately. In the United States, Drift is currently distributed primarily online and through speci
August Outdoor Product Sales Rise After Strong Finish
Outdoor product sales were uneven in August but finished strong in the final week of the month, according to point-of-sale data compiled by SportScanInfo for OIA VantagePoint™. The last week of the fiscal month was the only one that saw gains in all three
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal