Spyder Active Sports, Inc. has promoted Joann Smith from the role of director of merchandising to the role of vice president of merchandising. Smith will continue to report to Spyder’s VP of Design and Merchandising, J.J. Collier, as she oversees the product-focused business processes for the iconic brand.

Having been with Spyder for 11 years, Smith offers valuable historical perspective, has gained a unique understanding of the brand, and has directly contributed to the brand momentum Spyder is experiencing.

In her new role, Smith will continue her business-driven merchandising efforts, and in addition, will manage Spyder’s raw materials and product development teams.

“Joann is an ace counterpart in the progression and growth of Spyder’s product offerings,” noted Collier. “Her history with the brand lends itself to a studied approach to process and profitability, while her openness to new ideas guarantees balanced collaboration – I look forward to continuing Spyder's momentum with Joann in her new role.”

Smith, herself, expressed similar excitement, adding: “For a company with such deep heritage and a passion-fueled team, I’m thrilled to have the opportunity to help guide Spyder toward continued commercial success while supporting the design vision for the brand.”