NBA China and Anta Sports Products Limited announced a new partnership in China, designating Anta as an Official Marketing and Merchandising Partner of NBA China…
Category: Outdoor
Teva Partners with Woolrich on Collection
Woolrich, Teva and Urban Outfitters begin selling a collection of wool-blend socks this week designed to complement the patterned webbing and colorways of Teva's Original Universal sandal collection…
Gore-Tex Debuts Global, Multi-Channel Marketing Campaign
W. L. Gore & Associates will debut a multi-year, multi-channel, international marketing campaign, “Experience the Difference” in support of the Gore-Tex brand this fall. Launching in four countries, the campaign, with a seven-figure budget, wi
Craghoppers Names New England Rep
Craghoppers has hired A Stitch Above as its sales representative for the New England sales territory, effective immediately…
Sport Chalet Partners with Diamondback in Cycling Sweepstakes
Sport Chalet teamed up with Diamondback Bicycles, Air New Zealand and Tourism New Zealand to target cyclists as part of its Adventures of a Lifetime sweepstakes…
Law Firm Begins Soliciting GoPro Customers
A Seattle-based law firm has begun soliciting clients for a potential product liability lawsuits against GoPro Inc., claiming the company may have misled consumers by failing to disclose dangerous risks associated with its cameras and camera-mounting devi
PSG Extends 37.5 Partnership
Performance Sports Group Ltd. has secured exclusive rights to use Cocona Natural Technologies' patented 37.5 technology in in hockey, lacrosse, baseball and softball apparel. The partnership also allows the company, which owns the Bauer and Maverik
Bob Kennedy Becomes Co-Owner in Athletic Annex Running Centre
Bob Kennedy, the former founder of Blue Mile, has partnered, as a co-owner, with Athletic Annex Running Centre, which operates a running store in Indianapolis, IN…
Charles River Apparel Sponsors Community Rowing at 50th Head of the Charles Regatta
Charles River Apparel, the manufacturer of outerwear and performance apparel, signed on as the premier outfitter for several community rowing teams and events at the 50th Head of the Charles Regatta on Oct. 18 -19 in Boston, MA…
Brooks Runner Amy Hastings Finishes First for the U.S. at the Chicago Marathon
Brooks Runner Amy Hastings dominated the U.S. field at the 2014 Bank of America Chicago Marathon this morning by finishing fifth in a stacked race, exactly matching her personal record of 2 hours, 27 minutes and 3 seconds…
REI Upgrades Mobile Apps
REI has launched improved versions of its iPad shopping app and REI Snow Report mobile app that allows users to set up customized alerts to find the best snow conditions…
JCPenney Appoints President and CEO
J. C. Penney Company, Inc. appointed Marvin Ellison, currently executive vice president of stores at Home Depot, as president and CEO-Designee, effective Nov. 1, 2014. Ellison will also join the board of directors. He will then succeed Myron E. (Mike) Ull
Skechers Receives Manhattan Beach Award
Skechers received the Best of Manhattan Award from the Manhattan Beach Chamber of Commerce at a special event honoring Manhattan Beach’s best business and community success stories for 2014…
New Backcountry.com Parent Fails to Curb Slide in Share Price
Outstanding shares of Liberty Ventures Group (LVNTA) fell 14.2 percent last week despite a new stock buyback plan as investors reacted to news that it had issued 67.7 million of its shares for the assets of Backcountry.com, Bodybuilding.com and several ot
With 25th Anniversary Near and Its CEO Gone, OIA Ponders Its Role
With the departure of its long-time president and CEO in the mirror and membership engagement ebbing, Outdoor Industry Association members embarked on a bit of soul searching at the trade association's annual leadership conference last week…
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