Outdoor Industry Association (OIA) introduced OIA ConsumerVue, an online research tool showcasing findings from their recently conducted outdoor consumer segmentation study. OIA will offer demos of a prototype of the tool at its booth at Outdoor Retailer
Category: Outdoor
Katadyn Challenge Validated by Advertising Watchdog
The National Advertising Division has recommended that Sawyer Products, Inc., discontinue certain claims for its point-of-use water filter products, after Katadyn North America challenged them…
True Fit Closes $15M Growth Equity Round
True Fit, an online service used by dozens of athletic and outdoor brands and retailers to helps consumers find apparel and footwear styles that fit them best, has completed a $15 million growth equity round…
Downlite to Weigh in on Down at OIA Sustainability Conference
Downlite, a major down and feather processor and supplier of responsibly-sourced performance fills to outdoor apparel and sleeping bag brands, will participate in the Ethical Down Standards panel discussion – a work group session in Outdoor Industry Assoc
OR Winter Market Beckons Attendees to Get Beyond the Booths
Whether it's learning about manufacturing in the United States, greening the supply chain, spotting urban-friendly brands or networking, those attending next week's Outdoor Retailer Winter Market have lots to explore beyond the booths. Read abou
Kavu to Open Second Retail Location in Seattle
Kavu will open a second retail location in downtown Seattle. The 1,600-square-foot store is the outdoor apparel brand's second Seattle location. Kavu opened its flagship store, Kavu World, in Ballard in 2001…
Petzl America HQ Receives LEED Certification
Petzl America has received the distinction of Platinum LEED certification for their new headquarters building in Salt Lake City…
Quiksilver Embraces .Surf Domain Name
Quiksilver is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surg…
Canada Goose Acquires Toronto Manufacturing Facility
Canada Goose acquired a factory from one of its primary outerwear suppliers and will retrofit it to manufacture its fast growing line of HyBridge Lite jackets, which offer stretch panels and a trimmer fit favored by many outdoor athletes and enthusiasts..
Z-Man Renews FLW Sponsorship for 2015 Season
Z-Man Fishing Products Inc. has renewed its sponsorship of FLW, the world's largest bass fishing tournament organization for the 2015 tournament season…
Puma Extends Partnership with Ghana FA
Puma announced an extension of its partnership, which began in 2005, with the Ghana Football Association (GFA)…
Fjällräven Hires Marketing Director for North America
Swedish heritage brand Fjällräven appointed Joe Prebich as the brand’s director of marketing in North America. In his most recent role, he served as the director of marketing for Zeal Optic…
Study: Wearables Helping Americans Lose Weight
It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Salt Life Adds Surf Ambassador
Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…
Craft North America Appoints Manager of Custom Sales
Craft Sportswear North America has promoted Ming Tan to manager of custom sales…
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