Quiksilver is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surf and more.

Quiksilver will not only be using wetsuits.surf and boardshorts.surf to underline their market-leading position, but also to give their fans an easy access to their products and online experiences.

In addition, the sponsor of the World Surf League (former ASP) will have a new online home with events.surf for their events, giving surf enthusiasts simple access to look up information on events, event results and much more.

Camp.surf will be Quiksilver's new front door for their numerous surf camps around the world.

Quiksilver will also be testing a .surf domain as a short and memorable URL to redirect their millions of followers on their social media channels – quik.surf.

Furthermore, Quiksilver's sister brand Roxy also has a new online destination with roxy.surf.

“At Quiksilver, we appreciate how important digital is for the worldwide surfing community,” said Nicolas Foulet, Global Head of Ecommerce and Digital Marketing. “By creating these brand new quiksilver.surf websites, we can point our fans to really cool, new content they can use and the short, generic names make it really easy to remember and get to very specific information quickly.”

Minds + Machines has set up a Pioneer Program for .surf, welcoming notable surf brands and personalities to take their pick of available premium and standard names to promote themselves and the .surf top-level domain. Further details are available at marketing@mindsandmachines.com.