For the second time in history – with the exception of 2012 when the New York City Marathon was cancelled – the number of U.S. marathon finishers declined, but only slightly in the most recent year-over-year comparison, according to Running USA.
Category: Footwear
True Fit Introduces Personalized Gift Buying
True Fit, a data-driven personalization platform for apparel and footwear, added a Shop for Others capability to its retail platform.
Hoka One One Partners With FloSports
Hoka One One and FloSports will partner on more than 20 videos throughout the year that will include both long-form and short-form original video content, culminating with a feature film on Futsum Zienasellassie and his journey from post-college to world class runner.
Under Armour Appoints Patrik Frisk President And Chief Operating Officer
Under Armour Inc. appointed Patrik Frisk president and chief operating officer. The company also announced strategic executive changes to align its organizational structure to better leverage its digital business, support its move toward category management, and drive greater operational efficiency across the organization.
Umbro Becomes Kit Sponsor For FC Schalke
FC Schalke 04 e.V. have come to an agreement with Umbro to become the club’s new kit suppliers from July 2018, thus ending the club’s long-standing partnership with Adidas.
TeamSnap Acquires FanAppEvents
TeamSnap, a leader in integrated sports management, announced the acquisition of FanAppEvents, a leading tournament and league management company, for an undisclosed amount.
Mikasa Signs Beach Volleyball Phenom Sara Hughes
Mikasa and two-time NCAA Beach Volleyball Champion Sara Hughes have entered into a sponsorship agreement through 2020.
Bass Pro Names New President For Boat Division
Bass Pro Shops appointed Les Crawford as the new president of White River Marine Group, which until now was known as Tracker Marine.
Eddie Bauer Exploring Sale
Eddie Bauer hired Guggenheim Partners LLC and Financo LLC to explore strategic alternatives, including a sale, multiple sources told Reuters.
Bulldog Sporting Goods To Close
Bulldog Sporting Goods, based in Athens,, GA, is closing after 49 years, according to onlineathens.com.
ABG Acquires Frye Brand
Authentic Brands Group LLC (ABG) acquired a 51 percent stake in Frye, the American heritage brand, from Global Brands Group Holding Limited.
Nike To Sponsor Toledo University
The University of Toledo Athletic Department has agreed to a multi-year exclusive partnership with Nike beginning on July 1, 2017, UT vice president and athletic director Mike O’Brien announced.
FTC Gains More Time To Review Cabela’s, Bass Pro Merger
Cabela’s and Bass Pro extended its timing agreement with the FTC until July 5 to allow more time for the government agency to complete its review of their $5 billion merger.
Under Armour’s Kevin Plank Featured On Sunday Today
Under Armour and Kevin Plank were featured on this morning’s episode of Sunday TODAY with Willie Geist.
Adidas Unveils Ocean-Inspired Shoes
“The new additions to the Adidas x Parley collection are another step in our journey to creating one million pairs of UltraBoost from up-cycled marine plastic,” said Mathias Amm, product category director at Adidas Running.
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