Under Armour and Kevin Plank were featured on this morning’s episode of Sunday Today with Willie Geist. The segment highlighted Under Armour’s commitment to innovation and provided a sneak peek to some of the upcoming products coming out of UA Lighthouse. Plank also talked about UA’s beginnings, celebrating the brand’s history and the focused vision for the future. 

Filmed in UA’s hometown city of Baltimore, the commitment to the city was passionately showcased throughout the Sunda TODAY Show segment. The full segment can be watched here while this additional footage shows Geist getting a 3D body scan at UA LightHouse when in Baltimore.

Photo courtesy Under Armour