FloSports, a provider of live digital sports and original content, partnered with Hoka One One to promote the sport of running.
Hoka One One and FloSports will partner on more than 20 videos throughout the year that will include both long-form and short-form original video content, culminating with a feature film on Futsum Zienasellassie and his journey from post-college to world class runner. The videos will be released starting in June and run throughout the year on MileSpit and FloTrack.
The partnership with Hoka One One will be centered around Futsum Zienasellassie and a look at a world-class runner transitioning from college to the professional ranks. The film will premiere in September 2017.
In addition, the partnership will enable FloSports to showcase Hoka One One athletes through Hoka Hacks. Hoka Hacks will give access to athletes who will offer their insights and tips on the sport, training and nutrition.
“The partnership with Hoka One One allows us to spotlight some of today’s best runners and share their incredible achievements,” FloSports co-founder and COO Mark Floreani said. “Hoka One One’s elite athletes embody the strength and heart of the sport, and producing world class films empowers the athletes, the running community, and enhances the sport.”
“I am thankful to FloSports for their commitment to share my journey as a professional runner representing Hoka One One Northern Arizona Elite,” Zienasellassie said.
To access Hoka Hacks and the Zienasellassie feature film, visit MileSplit and FloTrack. In addition to the Hoka One One films, users can access running and track content, including technique videos, live streams of competitions and interviews, by signing up to become monthly or annual FloPro subscribers.
For more information, visit FloSports.tv.
Photo courtesy Hoka One One
