Scheels To Open Location At Missoula, MT

Scheels All Sports will open a store at Southgate Mall located in Missoula, representing its third store in Montana. The new location will occupy approximately 110,000 square feet of renovated space and is expected to open in the second half of 2021,

Saucony Buys Digital Super Bowl Spot

Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.

PSEB Group Announces CEO Transition

PSEB Group, an operating company composed of Pacific Sunwear of California and Eddie Bauer, announced that Mike Egeck will be stepping down as CEO, effective February 4, 2020, to pursue a new opportunity outside of the apparel industry and be geographically closer to his family. PSEB director Jim Gulmi will serve as nterim CEO.

Adidas Partners With SD Loyal

San Diego Loyal SC announced a multi-year partnership with Adidas ahead of the club’s inaugural season in the USL Championship this spring.

VF Corp Reduces Full-Year Guidance After Q3 Revenue Miss

VF Corp cut its full-year revenue and profit forecast on Thursday after missing Wall Street estimates for third-quarter revenue due to a shortfall in the U.S. On a currency-neutral basis in the quarter, sales grew 13 percent at Vans, 4 percent at The North Face and 13 percent at Dickies. Timberland’s sales were down 5 percent.

Under Armour To Retire UA Record

Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will be retired on March 31, 2020 and will no longer operate. Users who have been tracking workouts on UA Record are being encouraged to transition to MapMyFitness app.

Felix Capital Raises $300 Million In Funding

London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands.

Brand Velocity Acquires Altama And Original S.W.A.T.

Brand Velocity Partners (BVP), a private equity firm focused on acquiring lower-middle market consumer businesses, announced it has purchased Original Footwear Inc., the parent of the Altama and Original S.W.A.T. footwear brands.