Scheels All Sports will open a store at Southgate Mall located in Missoula, representing its third store in Montana. The new location will occupy approximately 110,000 square feet of renovated space and is expected to open in the second half of 2021,
Category: Footwear

Saucony Buys Digital Super Bowl Spot
Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.

Gap’s Chief Marketing Officer Steps Down
Gap’s chief marketing officer and former Adidas marketing veteran, Alegra O’Hare, has stepped down from the Gap less than a year after joining the retailer.

PSEB Group Announces CEO Transition
PSEB Group, an operating company composed of Pacific Sunwear of California and Eddie Bauer, announced that Mike Egeck will be stepping down as CEO, effective February 4, 2020, to pursue a new opportunity outside of the apparel industry and be geographically closer to his family. PSEB director Jim Gulmi will serve as nterim CEO.

Fanatics Partners With Indianapolis Colts
The Indianapolis Colts and Fanatics announced a 10-year omnichannel retail partnership that will see the company lead all online, mobile and retail store operations for the team.

Adidas Partners With SD Loyal
San Diego Loyal SC announced a multi-year partnership with Adidas ahead of the club’s inaugural season in the USL Championship this spring.

VF Corp Reduces Full-Year Guidance After Q3 Revenue Miss
VF Corp cut its full-year revenue and profit forecast on Thursday after missing Wall Street estimates for third-quarter revenue due to a shortfall in the U.S. On a currency-neutral basis in the quarter, sales grew 13 percent at Vans, 4 percent at The North Face and 13 percent at Dickies. Timberland’s sales were down 5 percent.

Legacy Global Sports Appoints CEO Of Global Premier Soccer
Legacy Global Sports announced Keith Caldwell as chief executive officer of Global Premier Soccer (GPS).

Golf Town Signs Canada’s Winningest Professional Golfer
Golf Town, Canada’s largest golf retailer, and Brooke Henderson, Canada’s winningest professional golfer, announced that they have extended their long-standing partnership to a three-year agreement.

Puma Signs Current Long Jump World Champion
Puma signed current long jump World Champion Tajay Gayle.

Under Armour To Retire UA Record
Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will be retired on March 31, 2020 and will no longer operate. Users who have been tracking workouts on UA Record are being encouraged to transition to MapMyFitness app.

Felix Capital Raises $300 Million In Funding
London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands.

Puma Signs First American Professional Soccer Team
New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma.

Brand Velocity Acquires Altama And Original S.W.A.T.
Brand Velocity Partners (BVP), a private equity firm focused on acquiring lower-middle market consumer businesses, announced it has purchased Original Footwear Inc., the parent of the Altama and Original S.W.A.T. footwear brands.

StockX’s Resale Market Surpasses $1 Billion In GMV In 2019
StockX, the sneaker resale marketplace, announced it surpassed $1 billion in gross merchandise value (GMV) in 2019 and grew global buyer and seller registrations by more than 100 percent.