Nike ranked first in Forbes list of the most valuable sports business brands. Nike was followed in the top-five by ESPN, Adidas, Sky Sports and Gatorade. Reebok and Under Armour also made the top-ten list…
Category: Footwear
Surfing to Become Hawaii High School Sport
Surfing will now be incorporated into public high school athletics programs in Hawaii. School sanctioned surf competitions will begin as early as the spring of 2013, under a plan announced by Gov. Neil Abercrombie, the state Board and Department of Educat
HanesBrands Names CFO
HanesBrands, the parent of Hanes, Champion and Gear For Sports, promoted Richard Moss to chief financial officer, effective immediately…
Hanesbrands to Close Gear for Sports Plant
Hanesbrands will shutter a Missouri plant that it acquired a year ago through its $55 million purchase of Gear for Sports. About 125 jobs are affected. The plant's functions are being moved to Mexico.
Chaco and Merrell Form Dedicated Sales Teams
Chaco and Merrell announced the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field servic
Mission Athletecare Partners with Dwyane Wade on Launch
Mission Athletecare has partnered with Dwyane Wade on the launch of Mission Court Grip, designed to enhance traction and combat the negative effects of dusty, worn-out courts…
Everlast Launches Breast Cancer Research Campaign
Everlast Worldwide, Inc is extending its efforts to raise awareness and funds for breast cancer research through a multi-tier marketing program that offers consumers a variety of ways to get involved and join the fight against the devastating disease. Cha
Foot Locker to Donate Shoes
Foot Locker on Oct. 6 will give away 5,000 pairs of new shoes to the Fred Jordan Mission for L.A.'s Neediest Children…
Nike and and POINT 3 Basketball Settle Lawsuit
Nike Inc. and POINT 3 Basketball, LLC announced that they reached a mutually agreeable business resolution of a litigation that had been pending. The suit involved whether Nike's new Air Jordan shoes endorsed by Miami Heat superstar Dwyane Wade infri
Fila Launches Body Toning Collection Ad Campaign
Fila USA unveiled the Fall 2011 Body Toning Collection ad campaign, which features six real women from across the United States wearing the expanded fitness apparel line. This fall campaign launches the second year of Fila's national marketing and ad
McNett Promotes Mathias to VP of Sales
McNett, the outdoor industry manufacturer of Gear Aid gear care and repair products, Aquamira water treatment technologies and the Outgo personal care brand, promoted Liz Mathias to vice president of sales…
Xtep Becomes Apparel Sponsor for Hong Kong Marathon 2012
Xtep International Holdings Limited announced that the company has been appointed the apparel partner of Standard Chartered Hong Kong Marathon 2012. This is the first time in 16 years that the Standard Chartered Hong Kong Marathon has introduced a Mainlan
Surf Expo Producer GLM Acquired By Providence Equity
George Little Management (GLM), which produces 15 trade shows and other events including Surf Expo, announced the completion of its acquisition by Providence Equity Partners…
Taylor Brands Hires Reps for Midwest and Northeast
Taylor Brands has hired Outtech Marketing and RJ Birchler and Associates to represent the company in the Midwest and Northeast, respectively…
Pearl Izumi Launches Minimalist Cycling Shoes
Pearl Izumi recently unveiled the new Octane SL III, which promises to bring running shoe minimalism to cyclists…
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