Taylor Brands has hired Outtech Marketing and RJ Birchler and Associates to represent the company in the Midwest and Northeast, respectively.

Outtech Marketing (headquartered in Aurora, OH) will represent Taylor in the following states: ND, SD, IA, NE, MO, KS, MN, WI, MI, OH, IN, IL, and KY. Outtech Marketing is a leading manufacturer’s rep group that specializes in the sporting goods categories and is structured to service and manage several channels of trade.

RJ Birchler and Associates (headquartered in Rochester, NY) will represent Taylor in the states of NY, NJ, PN, MA, VT, NH, ME, RI, CT. RJ Birchler represent quality brands and manufacturers and has built an amazing business focusing and servicing the dealer base in these states.

“I am very excited about the addition of these two new groups,” said Jody Agnew, Vice President of Sales. “Both of these groups have the skills to help our many retail partners. Retailers continue to take advantage of our portfolio of brands and products that are outselling the category average. By adding representation that has been built on service we will be able to help current, new, and even previous accounts take advantage of this.”

Taylor Brands, LLC manufactures and markets cutlery products under a brand portfolio that includes, but is not limited to: Schrade, Uncle Henry, Old Timer, Smith & Wesson, U.S. Army, Boy Scouts of America, and Primo's.