Zappos Couture revealed their redesigned web presence with artistic direction and editorial from international editor-at-large of Numero (Russia) and member of the Board of Trustees, Savannah College of Art and Design (SCAD), Andre Leon Talley…
Category: Footwear
Five Ten Appoints Global Managing Director
Wally Barker has taken over as managing director of Five Ten’s worldwide businesses while retaining his current title of chief financial officer. Five Ten also announced that Laura Sanders has been reinstated to lead the company’s global marke
Starter Unveils Super Bowl Pop Up
Starter has opened a Starter Clubhouse pop-up store at the Paramount Hotel in New York City to take advantage of excitement leading up to Super Bowl XLVIII, which is being hosted by New York and New Jersey Feb. 2…
Knife Owners’ Protection Act Introduced in U.S. Senate
Senators Mike Enzi (R-WY) and Mike Lee (R-UT) have introduced a complimentary Senate version of Knife Rights’ Knife Owners’ Protection Act, S.1955 (KOPA)…
Under Armour Signs American Ballet Theatre Soloist Misty Copeland
Under Armour announced the addition of American Ballet Theatre soloist Misty Copeland to its talent roster. As part of the multi-year partnership, Copeland will be featured in Under Armour’s largest marketing campaign to-date for its women’s b
RECALL: 144 Mammut RescYou Devices
Mammut Sports Group Inc. has recalled 144 units of its RescYou crevasse rescue device because the small toothed cam blocking the pull-cord may not lock securely causing reduced efficiency and possibly delaying a rescue…
REI, Gore and Zappos Earn Work Place Accolades
REI, W. L. Gore & Associates and Zappos.com all again landed on Fortune's “100 Best Companies to Work For” list.
Zappos for 2014…
European Outdoor Group Releases 2012 Sales Estimates
The European outdoor industry’s annual sales at retail exceeded €10 billion in 2012, according to the latest edition of The State of the Trade report released by the European Outdoor Group (EOG). At a wholesale level, sell-in figures provided
Puma Unveils evoPOWER Boot at Barcelona Event
Puma kicked off its 2014 Nature of Believing campaign, with the launch of the new evoPOWER football boot at a live event in Barcelona last Friday…
Yeti Coolers Joins Grassroots Buying Group
Yeti Coolers has joined Grassroots Outdoor Alliance (Grassroots) as a vendor partner…
Tectron to Showcase Rebranding Efforts at OR Show
Tectron, the shoe care brand acquired by Implus in Summer 2013, will unveil a newly redesigned product line and package at the Outdoor Retailer Winter Market Expo, January 22-25 in Salt Lake City…
Former REI Executive Tom Vogl Joins The Clymb as Chief Marketing Officer
The Clymb, the online retailer of outdoor and active lifestyle gear, apparel and adventure travel, is bolstering its executive team with the addition of chief marketing officer, Tom Vogl. Vogl brings years of experience in both tech and outdoor retail, wo
OIA Launches Go Outside Retail Innovation Contest
Outdoor Industry Association (OIA) launched a contest on to learn how its members are applying insights from its Outdoor Retail of the Future research, conducted in partnership with IDEO…
Kristi Rummel Forms Own Media Company
Long time Sierra Magazine national advertising director and outdoor industry professional, Kristi Rummel has formed a new advertising media company…
Backcountry Experience Returns for 2014 SIA Snow Show
The Backcountry Experience exhibit will return to the 2014 SIA Snow Show (Jan. 30 – Feb. 2) for a third year with safety seminars, expert appearances, panel discussions and more than 50 brands.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal