Converse Inc. announced the launch of the Jack Purcell apparel for Spring 2014…
Category: Footwear
NSGA Adds Two More Speakers to Annual Conference
The National Sporting Goods Association announced that Shellie Pfohl and Anthony Robles has joined its list of speakers for the 50th NSGA Management Conference and 16th Team Dealer Summit…
Essilor International Finalizes Acquisition of Costa Inc.
Costa Inc. and Essilor International have completed its merger agreement…
Octane Fitness Adds Two Industry Veterans to Commercial Sales Team
Octane Fitness, LLC, the maker of elliptical machines, said Bruce Quickel is the Southwest national accounts manager, and Fred Seabright is the national YMCA-East manager…
Reebok Launches New Marketing Campaign
Reebok launched its new, fully-integrated marketing campaign – “Live With Fire”, continuing the global fitness brand's mission to change how people perceive and experience fitness…
Buck Knives Names 2013 Sales Rep and Agency of the Year
Buck Knives recently named Jim Thompson of J. Harding Associates as 2013 Sales Rep. of the Year. The company also recognized ICOBA International as 2013 Sales Rep Agency of the year…
Reports: Jos. A. Bank in Talks to Buy Eddie Bauer
Jos. A. Bank Cos., the menswear retailer, is in preliminary talks to buy Eddie Bauer, according to reports…
The Sports Authority Appoints CFO
Sports Authority announced that Jeremy J. Aguilar has joined the company as chief financial officer, effective Feb. 3, 2014…
Diane Sullivan Becomes Brown Shoe’s Chairman
Diane Sullivan is now CEO, president and chairman of the board of Brown Shoe Company. The company’s board of directors appointed Sullivan as chairman of the board last June, and her new role became effective yesterday, Feb. 2, 2014…
Kids Foot Locker Teams Up With Anthony Davis In New Campaign
Foot Locker, Inc. unveiled its new Kids Foot Locker advertising commercial as part of their “GO BIG!” marketing campaign. The campaign encourages little heroes to dream big and play big, and look the part in fresh gear from Kids Foot Locker…
Pelican Partners with River Sports Outfitters to Sponsor Knoxville Nature Center
Pelican International, a major supplier of kayaks and other boats, has partnered with River Sports Outfitters to support the Ijams Nature Center in Knoxville, TN…
SIA Installs Gundram as Chariman, Adds Four Female Directors
Snowsports Industries America installed Bob Gundram, co-founder of Capita Snowboards, Union Bindings and Coal Headwear, as its news chairman at its annual meeting during the SIA Snow Show in Denver last week…
Accenture Survey: Webrooming Eclipsing Showrooming
More Americans are opting for in-store pick-up of online orders than a year ago and more are “webrooming” than showrooming, according to a survey released by Accenture…
December Golf Rounds Decline Again
According to Golf Datatech, golf rounds played on a national level were down 9.0 percent in December 2013 compared to December 2012. For 2013, rounds were down 4.9 percent…
Tennessee Drops Adidas for Nike
The University of Tennessee department of athletics reached an eight-year apparel and sponsorship agreement with Nike…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal