Vasque renewed its partnership with FloydFest for its 13th annual music and outdoor adventure festival along the Blue Ridge Parkway near Floyd, VA, July 23 – 27. This year’s theme is Revolutionary and Vasque is asking attendees to Find Out What̵
Category: Footwear
Skechers Signs Demi Lovato
Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, 
Competitor Group Appoints Meb Keflezighi VP of Running
Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. The Boston Marathon winner will develop CGI's training content and directly contribute to the company's overall growth in the running i
Voormi and Fishpond Collaborate to Launch Apparel Line
Voormi, which provides domestically sourced precision blended wool and gear maker Fishpond are collaborating to launch an apparel line suitable or remote access, high alpine fly-fishing…
Made in USA Certification Company Settles with FTC
A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those co
Bill Hicks and Co. Launches New Website
Bill Hicks & Co., Ltd. a full-line distributor for the hunting and shooting-sports industry, announces the launch of their new website…
Skullcandy Chief Sales and Revenue Officer
Skullcandy, Inc. appointed David Raffone as chief sales and revenue officer. He most recently served as vice president, U.S. Sales Division with Sony Electronics…
Reebok Signs UFC Light Weight Champion
Reebok signed UFC light weight champion, Anthony “ShowTime” Pettis, to an endorsement deal…
NSSF Announces Two Staff Additions
The National Shooting Sports Foundation (NSSF) has announced that it has appointed Jennifer L.S. Pearsall as director, public relations and Justin Morrissey as digital content specialist…
NRF Endorses Marketplace and Internet Tax Freedom Act
The National Retail Federation (NRF) is supporting the Marketplace and Internet Tax Freedom Act…
Majestic Athletic Launches Player Trades Promotion
Majestic has launched its new Summer Trade Bummer Buster promotion. Now through July 31, Majestic will offer any customer who has purchased the jersey of a traded player through majesticathletic.com a coupon for 50 percent off toward another authentic col
Physical Activity Tax Incentive (PHIT Act) Clears Major Hurdle in Congress
The Personal Health Investment Today Act (PHIT HR956) took a major step forward recently when Congress released its estimate of the investment Americans would make in physical activity if allowed to use money in pre-tax medical accounts, also known as a s
The North Face Names Winners of $25,000 Grants
The North Face announced the final winners of the 2014 Explore Fund grants of up to $25,000 based on 25,000 votes gathered on Facebook…
Newell Rubbermaid to Acquire Ignite USA
Newell Rubbermaid has agreed to acquire Ignite USA, LLC, which makes thermal mugs and hydration bottles under the Contigo and Avex brands, for $308 million from North Castle Partners and its co-investors. Ignite's sales have grown at a CAGR of 35 per
Johnny Manziel Top 2014 NFL Jersey-Seller
Johnny Manziel, the 22nd overall pick in the in the 2014 NFL Draft by the Cleveland Browns, has the top selling NFL player jersey on NFLShop.com. The sales were based between Apr. 1 and July 17…
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