Under Armour announced that Peter Ruppe has joined the organization’s executive leadership team as senior vice president of footwear. Ruppe led Nike’s basketball business for a decade and recently has been working…
Category: Outdoor
Diamondback Renews Sponsorship of Pro UCI Team
Diamondback Bicycles has renewed its sponsorship of the Pro UCI cycling team Team Optum presented by Kelly Benefit Strategies for a second year…
Johnson Outdoors Launches EscapeToTheWater.com
Johnson Outdoors has launched a new website dedicated to paddlesports. EscapeToTheWater.com contains information about equipment, new products, excursion stories, fishing adventures, paddling tips and techniques…
Bosch Opens North American EBike Headquarters
Following its entry into the U.S. eBike market in early 2014, Bosch has established a new headquarters office for Bosch eBike Systems (www.bosch-ebike.us) in Southern California, expanding the business unit’s global operations in the U.S. and Canada
Two Ten Footwear Foundation Earns Charity Recognition
Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, today announced that it has again earned a coveted 4-star rating from Charity Navigator, America’s leading independent charity evaluator…
Dynafit Partners with More Brands to Expand Adoption of its Tech Standard
Dynafit is expanding its partnerships with ski boot brands beyond Scarpa to further establish its Dynafit Tech Standard as the standard for frameless boot-binding systems. The Germany company said that as of the 2015-16 season, it will supply “Dynaf
RECALL: Probar Base Frosted Peanut Butter Bars
Probar LLC of Salt Lake City has initiated a voluntary recall of its Probar Base Frosted Peanut Butter Bars due to the possible presence of an undeclared milk allergen…
Igloo Renews as FLW Sponsor
Igloo Products Corp. renewed its partnership with FLW, the world’s largest tournament-fishing organization. Terms of the agreement were not disclosed…
PeopleforBikes Reports Rapid Growth of Protected Bike Lanes
PeopleForBikes said the number of protected U.S. bike lanes has nearly doubled to 138 in the two years since it launched the PeopleForBikes Green Lane campaign…
Nike Signs Five-Year Deal with Xavier
Xavier University Athletics announced a new five-year all-school deal with Nike to cover all sports. Xavier men's basketball has been a Nike program since 2001-02…
Brooks to Sponsor Vitality Liverpool
Brooks will be the official race partner for the Vitality Liverpool half marathon 2015. Brooks will be providing all finishers with their very own Vitality Liverpool Half Marathon finishers’ T-shirt as part of their congratulatory goody bag…
Patagonia Laments Latest Avalanche Fatality
Patagonia lamented the loss of its ski ambassador Dave Rosenbarger, who died Friday, Jan. 23 when he was caught in an avalanche while skiing on the Italian side of the Mont Blanc Massif…
BST Bikes Names Karklins GM
BST Bikes, LLC has hired Tony Karklins as general manager, giving him responsibilities for overseeing strategy and operations for the Ellsworth Handcrafted Bicycles and Synergy Nano brands…
Outdoor Retailer Winter Market Draws an Estimated 22,000
Outdoor Retailer said preliminary figures available as of Saturday Jan. 24, which was the last day of the show, indicated attendance reached about 22,000, or about even with a year earlier…
Sports Authority Appoints Chief Marketing Officer
Sports Authority appointed Ron Stoupa as executive vice president and chief marketing officer. He formerly headed marketing for Pep Boys. In his new role, Stoupa will be responsible for leading the strategic development and oversight of the company’
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