Soxxy, the performance-fashion sock brand, announced a sponsorship deal with gold medal snowboarder, Lindsey Jacobellis.
Category: Outdoor
Fox Head Names Harrington CEO
Fox Head, Inc. appointed Paul E. Harrington, formerly CEO of Easton-Bell Sports, as CEO, effective immediately…
Mueller Sports Medicine Receives NFL Recognition
Mueller Sports Medicine recently received NFL recognition for its long-standing support to the Professional Football Athletic Trainers Society. For more than 15 years Mueller has been a key partner…
Phoenix Footwear’s Q4 Revenues Climb
Phoenix Footwear, the parent of Trotters and SoftWalk, reported sales for the fourth quarter of fiscal 2014 increased 28.0 percent to $5.6 million…
Pearl Izumi Hosts Fun Runs to Celebrate National PI Day
Pearl Izumi is hosting a number of 3.1415 mile fun runs on National PI Day, which occurs on Saturday, Mar. 3…
Sports Participants More Likely Attend College
Americans who participated in athletics during their school years were more likely to attend college and earn higher incomes, according to a new Harris Poll…
Vasque to Sponsor Chuckanut 50K
Vasque has signed on as the footwear sponsor of the Chuckanut 50K in Fairhaven, WA…
Under Armour Replaces Nike as Old Dominion Licensee
Under Armour has ousted Nike as the official outfitter of Old Dominion University Athletics, the university announced Monday. ODU said it signed a five-year partnership giving Under Armour the right to outfit its football and the men's and women'
HanesBrands Supports United Way
HanesBrands announced that the company and its employees raised $2.27 million for the United Way of Forsyth County as part of another award-winning employee campaign in 2014…
Foot Locker’s Q4 Comps Jump 10 Percent
Foot Locker, Inc. reported fourth-quarter earnings rose 18.0 percent to $146 million, or $1.01 a share, easily eclipsing Wall Street's target. Comparable-store sales jumped 10.2 Percent. The company's annual sales and profit were the highest eve
Accell North America Sales Decline in 2014
Accell Group N.V. reported its North American revenues declined 9 percent in 2014, as its decision to halt Raleigh sales to mass merchants and integrate its parts and distribution businesses hurt sales…
Dick’s SG Launches “Who Will You Be?” Brand Campaign
Dick's Sporting Goods launched a a new brand campaign. “Who Will You Be?” debut Mar. 4 on television and digital platforms during ESPN's College Basketball Championship Week…
Gander Mountain to Open Stores in Texas and Oklahoma
Gander Mountain will open its 20th store in Texas and first store in Oklahoma on Thursday, March 12…
Specialty Snow Sports Channel Foresees Modest Sales Gains
Thanks to good conditions in the Northeast, Midwest and Colorado, snow sports retail sales are likely to approach if not surpass last winter, executives of the nation's most prominent snow sport retailing organizations told The B.O.S.S. Report in re
Puma Names Head of Global Strategy
Puma appointed Nina Graf-Vlachy as head of global strategy for the strategic projects and said her predecessor Arne Freundt has assumed the position of director global retail and e-commerce…
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