Swiss-based apparel brand Mammut added to the company’s capabilities with Wednesday’s announcement that the brand had acquired Mountain Hub. SGB spoke with Joe Prebich of Mammut and Brint Markle of Mountain Hub (pictured) for a behind-the-scenes look at the deal.
Category: Outdoor
REI Partners Again With Subaru
Subaru of America Inc. announced the company’s continued partnership with REI and involvement in the outdoor retailer’s adventure-themed, experiential events and activities across the country.
AOB Outdoor Products & Accessories Names Mark Reasoner As VP Sales For Hunting & Shooting Accessories
AOB Outdoor Products & Accessories, a division of American Outdoor Brands Corporation and a provider of hunting, shooting, reloading, gunsmithing, gun cleaning supplies, specialty tools, survival products and cutlery, announced that Mark Reasoner has joined the company as vice president of sales for Hunting & Shooting Accessories.
Backbone Media Makes Hires
Backbone Media, the active lifestyle media agency, announced recent additions to the company’s suite of services with the hiring of new associates Jeff Palmer, Andy Ralston, Kyle Broughton and Nathan “Newt” Borowski.
Mammut Acquires Digital Outdoor Platform Mountain Hub
Swiss-based global apparel company Mammut on Wednesday announced the acquisition of digital outdoors platform Mountain Hub in a push to bolster the brand’s digital community, connection to consumers and integration of technologies across platforms. Terms were not disclosed.
Worldwide Distributors Names Sean Maygra President
Worldwide Distributors (Worldwide), the Kent, WA-based buying cooperative for independent retailers, has named Sean Maygra as president.
SGB Exclusive: Exxel Outdoors’ Acquisition Of Hex Hits All The Right Notes
In an SGB exclusive interview, the founders of Exxel Outdoors and Hex (pictured) discuss Exxel’s recent acquisition of Hex, completed in June but not announced until Tuesday at Outdoor Retailer Summer Market in Denver.
Oakley Resumes Growth In Luxottica’s Q2
Oakley saw a return to growth in the company’s core sports channel in North America in Luxottica’s second quarter ended June 30, although Sunglass Hut was the strongest performer for the Italian-based eyewear giant.
Reed Exhibitions Appoints Agenda Vegas Event Director
Reed Exhibitions welcomed Tony Shellman as Agenda Vegas Event Director.
Big Bear Mountain Resort Appoints COO
Bear Mountain Resort (BBMR) has named Wade Reeser the resort’s chief operating officer.
Unifi Unveils New Branding
Unifi Inc. announced the launch of the company’s new ‘True Innovation Starts in the Fiber’ branding, which highlights Unifi’s commitment to the development of innovative and sustainable performance fibers backed by a flexible, global supply chain.
ZPPR Raises $1.2M, Debuts At Outdoor Retailer
ZPPR, a tech startup based in Bozeman, MT, recently a seed round of $1.2 milloin led by Adjacency Partners, LLC out of New York City. Tom Arrix, managing partner at Adjacency Partners and former VP, global marketing solutions at Facebook, has joined the ZPPR team as chief growth officer.
VF, Patagonia and Thule Kick Off Outdoor Foundation’s Participation Campaign
VF Foundation pledged $1 million to the Outdoor Foundation’s core goal to invest in communities to help kids and families get outside–and do so more often. VF is joined by Patagonia and Thule, which have made significant multi-year pledges. In addition, REI has committed to a future investment.
OIA Releases Congressionial Scorecard To Support Vote
OIA released the association’s scorecard as the association announced a broader Vote the Outdoors campaign during Outdoor Retailer Summer Market in Denver. The campaign is aimed at educating elected officials, candidates and voters about the benefits of the outdoor recreation economy and important issues in their communities through social and earned media.
OIA Releases First-Ever Sustainability Report
Outdoor Industry Association (OIA) released the association’s first-ever State of Sustainability in the Outdoor Industry report surveying 120 individual small, midsize and large companies in the outdoor industry to quantify the outdoor industry’s long-time collaborative efforts to reduce the impacts of its products and processes.
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