Bear Mountain Resort (BBMR) has named Wade Reeser the resort’s chief operating officer. Reeser, who was raised in the Big Bear Valley and grew up ski racing on the slopes of Snow Summit, will further BBMR’s position as Southern California’s premier four-season destination and lead the resort into a new era under the ownership of the Alterra Mountain Company.
“Alterra Mountain Company is fully supportive of our vision for Big Bear Mountain Resort,” said Reeser. “With the resources and financial backing now at our disposal we have a tremendous opportunity in front of us, and I’m thrilled to lead our team through it.”
During his 25-year tenure at BBMR, Reeser’s roles have included everything from ski instructing to mountain operations and most recently the resort’s general manager.
As GM, Reeser took over day-to-day operations of Southern California’s most-visited mountain resort and lead BBMR through its integration into Alterra Mountain Company. He also oversaw a number of high profile projects, including a multi-million in capital improvements initiative that featured the construction of the Snow Summit Adventure Academy–a 5,000 square foot facility for kids and families–renovations of multiple dining and rental venues at Snow Summit and Bear Mountain and increased the size and capacity of Southern California’s largest beginner ski and snowboard area at Bear Mountain.
Under Reeser’s leadership, BBMR is well-positioned to launch several additional capital projects that will further improve the resort’s products, terrain, and facilities–including the construction of a second Adventure Academy at Bear Mountain this summer–while enhancing guests’ year-round experience.
“These are exciting times for the future of Big Bear Mountain Resort and the Big Bear Valley as a whole,” said Reeser. “The landscape of our company and community is changing at an extraordinary pace and I look forward to the challenges and victories ahead.”