The NPD Group has signed an agreement with SportsOneSource, LLC (SOS) to acquire assets relating to the company’s SSI Data POS Sports and Outdoor tracking business. SportsOneSource will continue to support the active lifestyle market through its SGB Media publishing properties, including SGB Update, SGB Executive and SGB Today.
Category: Outdoor
Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions
On Wednesday, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA) announced the formation of the Outdoor Business Climate Partnership, an alliance that will provide leadership on advocacy and inspire meaningful action on climate change across the outdoor business sector.
Primus and Brunton Hire Marketing Manager
Primus and Brunton, both Fenix Outdoor brands, announced the hire of experienced active lifestyle marketer Rebecca Day as marketing manager. She previously worked for Topo Designs and Thule.
Bern Helmets Announces New Executive Leadership And Advisers
Helmet maker Bern Helmets has appointed a new executive leadership team and board of advisers that is leading the company’s efforts in driving innovation, operational excellence and future growth.
Black Diamond Partners With Whisper Ridge Backcountry Resort
Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, is named as the exclusive brand partner by Whisper Ridge powder tours in Utah, the largest single-destination heli and cat skiing operation in the world.
Camping World Holdings Rolls Out Gander RV Super Centers
Camping World Holdings Inc. in an update said it has opened 12 Gander RV locations since the first opened in Kenosha, WI in the late summer of 2018. Eleven more are planned to open soon.
Leatherman Launches Ambassador Program
Leatherman Tool Group Inc. announced the launch of its first-ever ambassador program featuring “a collective of passionate storytellers, each embodying Tim Leatherman’s spirit of unwavering perseverance and commitment to hard work.”
Dissent Labs Socks To Be Distributed By Sidas Technologies
Sidas Technologies NA, Inc. has been named the new distributor for Dissent Labs winter socks for both the United States and Canada.
Retail Reports Roundup – January 28
Retail studies arrived last week around growing consumer demands for free shipping, Nike and Adidas landing among most admired companies, more brands expecting to start selling on Amazon in the next five years and more.
Peloton Selects Blackbird To Edit Its Virtual Classes
Forbidden Technologies, developer and seller of the cloud video platform Blackbird, announced that Peloton has chosen Blackbird to edit its on-demand virtual classes.
Apex Ski Boots Seeks Strategic/Financial Partner For Global Expansion
Apex Ski Boots, designer, maker and distributor of the two-piece ski and snowboard boot, is evaluating interest from strategic and financial partners to expand its distribution capabilities as well as utilize the Apex design and IP assets in a broader range of products.
Shared Stoke: Plentiful Snow Equals Strong Sales
Thanks to good snow in most U.S. regions, the industry is heading into this week’s Outdoor Retailer Snow Show with plenty of momentum as sales of most snow sports categories are up compared to last season, according to SSI Data’s most recent trend report.
Trust Performance Hires Rob Aguero As Global Sales Manager
Trust Performance, a leader in multi-link front suspension design, announced that Rob Aguero has joined its rapidly growing team as global sales manager. Previously, Aguero served as manager of sales and business development with Mountain Racing Products and US Brand Manager with Lightweight Cycling Products.
Awayco Expands Innovative Experience Platform to Include Mountain Sports, Grows Leadership Team
Awayco, an experience platform that connects adventure seekers with premium outdoor gear in key locations around the world, announced today that it has launched its mountain category in North America, Europe, and Japan, offering premium skis and snowboards, with mountain bikes coming soon.
Industry Veterans Launch RANGR Creative to Support Brands at Independent Retail
Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers.
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