Edelrid, the manufacturer of technical climbing gear, announced the promotion of Blair Williams to vice president of their North American operations, effective immediately.

Formerly the sales and marketing director, Williams played a key role in the successful startup of Edelrid’s North American operations in 2015 and for the past three years has proven himself as an exemplary and effective leader.

Edelrid’s global brand manager, Thomas Hodel, shared that, “since the foundation of Edelrid North America Blair has proven that he is the perfect ambassador and leader for us in North America. His professional background, passion, and endless motivation will allow us to continue the momentum and growth we currently see in North America”.

Williams stated, “I couldn’t be more excited. The establishment, in 2015, of Edelrid North America signaled a new era in the company’s 155-year storied history and a significant investment into the North American market that has and will continue to further the brand’s reach and increase our service levels to dealers and customers.  To be entrusted with this investment and the privilege to lead our NA team comes as an honor.”