Edelrid has appointed Vertical World Sales as its new sales leadership responsible for serving the Rockies Territory, covering Colorado, Utah, Wyoming, and New Mexico.

As the principal of Vertical World Sales, David Roetzel, will take command of one of Edelrid’s strongest territories and iconic markets. Roetzel stated, “This is a wonderful opportunity to work with a core company that is truly pushing innovation and sustainability. I look forward to introducing Edelrid’s hi end products to more and more of the Rockies territory”.

As a longtime resident of Colorado himself, Roetzel brings a wealth of knowledge to the territory. He has served in the Outdoor Industry for 20+ years and has represented many strong brands. In addition to a high level of business acumen, Roetzel is also well known as a professional climbing athlete and over the years has racked up several impressive achievements.

Edelrid’s vice president, Blair Williams, shared, “Throughout his career, David has developed a significant understanding of the needs of the territory and has developed an authentic level of trust and professionalism that is highly regarded in the industry. As an emerging brand we have seen unparalled growth over the past years and increased awareness surrounding Edelrid’s reputation for quality, innovation, and most importantly our mission to lead the industry in sustainable manufacturing practices. Demand for Edelrid is at a historical peak and the timing of partnering with VWS could not come at a more opportune time. Selecting David as our representation for the Rockies was an easy choice and one that aligns with our core values and represents a huge win for the brand and for our dealer base.”