American Airlines Waives Fees For Many Oversized Items

American Airlines is eliminating its hefty oversize bag fees for large sports equipment and musical instruments ahead of the summer travel season. Passengers checking items including surfboards, skis and bikes will now pay standard checked bag fees instead of an oversize bag fee of $150 each way on domestic flights.

Hydro Flask Has ‘Incredible Amount Of White Space’

At Helen of Troy’s Investor Day on Tuesday, company officials talked up the continuing strong potential of Hydro Flask as it expands across categories. Larry Witt, president of the Housewares division, said, “The outdoor space like the home space has a vast number of product categories to play in, and that’s why we see an incredible amount of white space for Hydro Flask.”

OIA Skip Yowell Future Leadership Academy Announces Capstone Projects

Outdoor Industry Association (OIA) announced capstone projects for Class 4 of the Skip Yowell Future Leadership Academy (FLA), an immersive leadership experience for the next generation of outdoor industry game-changers. This year’s class includes 35 driven emerging leaders from REI, Yakima, Pacific Crest Trail Association, Backcountry.com, The North Face, Outdoor Research, Burley and others.

VF Corp. Disappoints On Outlook

VF Corp. reported earnings and sales in the fourth quarter came in ahead of Wall Street’s consensus estimates but provided 2020 guidance that was lower than targets. By segment, revenue for Outdoor is expected to increase approximately 4 percent to 5 percent, or 5 percent to 6 percent on a constant dollar basis, and revenue for Active is expected to increase approximately 6 percent to 7 percent, or 9 percent to 10 percent on a constant dollar basis.

OIA Announces Incoming Board Members

Outdoor Industry Association (OIA) announced newly elected board members. The appointees include Eric Artz, Frazier Blair, Cam Brensinger, Shawn Gorman and Layne M. Rigney.

Fox Racing Appoints Jeff McGuane As CEO

Fox Racing, the maker of motocross and mountain bike gear and apparel, announced that Jeffrey McGuane will be joining Fox as chief executive officer, effective June 3. McGuane comes to Fox from Specialized Bicycles as the U.S. general manager and leader of global markets.

MEC Leads Fifth Annual Gustavson Brand Trust Index

The Peter B. Gustavson School of Business at the University of Victoria unveiled its fifth annual Gustavson Brand Trust Index that showed  Mountain Equipment Co-op (MEC) led this year’s ranking as the most trusted brand in Canada.

Kathmandu Splits COO And CFO Functions

Kathmandu Holdings Limited said it is splitting the COO and CFO functions As part of a structural change aimed at enhancing its focus on international expansion while continuing to strengthen its Australasian operation. 

Cause Marketing Platforms Not Breaking Through With Gen Z

Several brands in the active lifestyle space, including Patagonia, Nike and Toms, are being recognized for their purpose-driven ethos and related cause-marketing efforts according to an extensive study from DoSomething.org. But the study still found it’s not easy to break through and create belief among consumers.