Category: Outdoor

VF Corp. said that at this time, about 60 percent of VF’s owned and partner stores in China have been temporarily closed due to coronavirus mitigation efforts. Stores currently open have experienced significant declines in retail traffic.

Canada Goose cut its full-year forecast for sales and profit after reporting that the coronavirus is “having a material negative impact” on results. Sales are now expected to expand in the range of 13.8 percent to 15.0 percent in its year ended March 31, compared to at least 20 percent growth previously.

Columbia Sportswear reported net earnings dipped 2 percent in the fourth quarter against adjusted year-ago results but still exceeded Wall Street’s consensus target. Revenues expanded 4 percent. Tim Boyle, CEO, said in a statement, “A challenging retail environment, particularly in outerwear, impacted sell-through performance and led to higher levels of promotional activity.”

L.L.Bean said it plans to layoff 200 employees companywide at the end of February and close its call center in Lewiston, ME in 2021.

Those celebrating Valentine’s Day plan to spend an average $196.31 this year, up 21 percent over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion, according to the annual survey released by the National Retail Federation.

VF Corp. will move its Global Innovation Center in Alameda, CA to Denver, according to the Denver Business Journal.

French/West/Vaughan (FWV), the public relations, advertising and digital marketing agency based in Raleigh, NC, announced the acquisition of CGPR, a public relations and marketing agency specializing in the active lifestyle, outdoor, ski, fashion, technology and travel sectors.