French/West/Vaughan (FWV), the public relations, advertising and digital marketing agency based in Raleigh, NC, announced the acquisition of CGPR, a public relations and marketing agency specializing in the active lifestyle, outdoor, ski, fashion, technology and travel sectors.

Chris Goddard, CGPR founder, will continue to lead CGPR which will keep its name and will complement FWV’s expertise in the fashion and outdoor consumer lifestyle categories. The firm will be known as CGPR, an FWV agency.

Headquartered near Boston in Marblehead, MA, CGPR has a more than 25-year history in the outdoor, adventure, fashion and activewear channels, working with leading ski resorts, hard goods/gear manufacturers, trade shows, component technologies, and industry trade organizations.

Terms of the deal were not disclosed.

Photo courtesy French/West/Vaughan