Snowsports Industries America (SIA) announced the finalization of its acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Production, Inc. and the launch of the re-branded events as Snowbound.
The preliminary agreement was made in November 2019 and preliminary details of each event are outlined at snowboundexpos.com.
The two Snowbound events (Denver, CO: November 6-8, 2020 and Boston, MA: November 19-22) provide two opportunities before the start of the winter season to interact with winter consumers.
“The BEWI brand has established these two events as the unofficial kickoff to winter,” said SIA’s President Nick Sargent. It’s our goal to build on these long-standing winter expos with a pair of events that truly brings the progressive and innovative nature of the entire winter outdoor community to life.”
Registration for exhibitors opens on March 1, 2020, and June 1, 2020, for non-industry.
Photo courtesy Denver and Boston Ski and Snowboard Expos