REI To Open Store In Santa Cruz This Fall

REI Co-op will open a new store in Santa Cruz, CA in fall 2021. With over 1.4 million lifetime REI members in Northern California, REI Santa Cruz will be the Co-op’s 15th location in the region.

Major League Fishing Announces Champions Club Membership Program

As part of several new membership program offerings from Major League Fishing (MLF) in 2021, MLF recently announced its Champions Club, a fishing subscription service for anglers to take their skills to the next level with content and products from the sport’s top pros and brands.

Jack Wolfskin Appoints New Sales Representative

Jack Wolfskin announced a new addition to its North American sales team, Will Lachenauer. The founder of the LG3 sales agency, Lachenauer will be in charge of retail sales across Arizona, Nevada and California.

Emerald Holding Posts Q4 Loss

Emerald Holding Inc. recognized a net loss of $58.1 million for the fourth quarter of 2020 compared to a net loss of $68.2 million for the fourth quarter of 2019. Revenues were down 72.8 percent.