Montana State University announced a partnership with Simms on a new line of fishing apparel under the University’s Trout U brand.

Simms will begin making Trout U hats and shirts, to be sold at the MSU Bookstore.

“Students come from all around the country to fish our Blue Ribbon rivers and conduct hands-on fisheries research,” said Julie Kipfer, MSU’s director of marketing. “This partnership with Simms is one more way that MSU students and their families can connect with that experience while showing their Montana State pride.”

In recent years, MSU students with majors ranging from ecology to engineering have worked with faculty to study fish behavior, map streambeds and design fish-passage structures aimed at improving native fish habitat on iconic rivers such as the Big Hole and Yellowstone. MSU has a history of working with agencies such as Montana Fish, Wildlife and Parks on fishery issues such as whirling disease management, and the MSU library is home to the Trout and Salmonid collection, part of its effort to create the world’s largest and most comprehensive research center for trout-related information.

Simms, which relocated to Bozeman in 1993, said it is “very excited about our partnership with MSU on Trout U. This partnership gives us an opportunity to deepen our roots with MSU community members who are passionate about angling and our home waters,” said Trevor Walz, sales manager, Simms. “Our local waters are vital not only to our business and the local economy but also to the health and well-being of thousands upon thousands who utilize the incredible resources we are so fortunate to have in our own backyard.”

Photo courtesy Simms