Forward Outdoor Apparel, the freeskiing and snowboarding apparel brand, appointed Tony McWilliam as global brand director and Lionnel Ducruet as head of product.
Category: Outdoor

EXEC: Outdoor Active Lifestyle Market Leaders Share 2024 Outlook
Feedback unique to this group versus the broader market was the focus on sustainability, responsible sourcing, new technologies focused on renewable and reusable components and textiles, and the looming impact of new rules governing the use of PFAS and its impact on the market.

Xcel Wetsuits Hires Head of E-Commerce
Xcel Wetsuits hired Johnny Gothard to head its e-commerce business in the U.S. and international markets. Most recently, Gothard was director of e-commerce at Rip Curl.

Lazydays Closes on $35 Million Mortgage Loan Facility
The $35 million mortgage loan facility is funded by clients of Coliseum Capital Management and is reportedly secured by mortgages against certain dealership facilities and land held for future development.

Lands’ End Secures New Term Loan
Lands’ End, Inc. entered into a new term loan of $260 million. The company used the proceeds to refinance its existing term loan ahead of maturity in September 2025.

Bulls Bikes USA Hires Sales Chief
Los Angeles-based Bulls Bikes USA hired Rob Kaplan as head of sales. Most recently, Kaplan was VP of sales at Alta Cycling Group.

Thule Group Transitions CFO Role
In May 2023, Thule announced that Jonas Lindqvist, its CFO since 2020, would leave his position but remain in the role until it found his successor. The company announced in July 2023 that it had hired Toby Lawton to fill the CFO position.

Camping World to Add 15 Dealerships in the First Quarter
The company closed on the acquisition of Ashley Outdoors in Salem, AL, the first of 15 dealership locations Camping World expects to open in the first quarter of 2024.

EXEC: 2024 Look Ahead with Active Lifestyle Market Leaders
SGB Executive reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. This first installment includes a cross-section of insights from Academy Sports + Outdoors, Baird, Fleet Feet, Gore, NSGA, Ortholite, Thermore, RIA, and more.

Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.

2023 Year in Review: Active Lifestyle M&A Activity Slows—Part II
Fewer major deals were executed across the active lifestyle space in 2023 amid rising interest rates and persistent economic uncertainty but several tuck-ins and smaller to medium-size acquisitions were inked. Still, SGB Media found a few key trends expected to continue into 2024.

SGB 2023 Year In Review: Active Lifestyle M&A Activity Slows—Part I
Fewer major deals were executed across the active lifestyle space in 2023 amid rising interest rates and persistent economic uncertainty but several tuck-ins and smaller to medium-size acquisitions were inked. Still, SGB Media found a few key trends expected to continue into 2024.

SGB 2023 Year In Review: Executive Shuffle
New CEOs at Academy Sports, Adidas, Asics, Gap, Kohl’s, Levi’s, Sportsman’s Warehouse, VF Corp., Vista Outdoor, and Wolverine Worldwide headlined the C-suite moves that transformed leadership across the active lifestyle space in 2023.

In Memorium: Remembering the Active Lifestyle Leaders Lost In 2023
As the year closes, SGB Media remembers the active lifestyle industry business leaders who passed in 2023 and once again acknowledges their contributions to the market.

Report: Merchandise Returns Reach 14.5 Percent in 2023
According to the report released by the National Retail Federation and Appriss Retail, for every $1 billion in sales, the average retailer reportedly incurs $145 million in merchandise returns. Online sales do see a higher return rate, at 17.6 percent.