The Yeti Holdings, Inc. Board of Directors appointed Beth Axelrod and Rob Katz as independent directors, effective December 19, 2023.

According to a company statement, after their appointment, Yeti’s Board now consists of eight members with “significant and diverse public company experience across multiple business sectors, including e-commerce, retail, consumer products, leadership development, and hospitality.”

“Beth and Rob are strong, respected leaders and bring with them valuable perspective, experience and operational excellence that will benefit our Board,” said Board Chair Robert K. Shearer. “I look forward to working with them to further drive long-term sustainable growth and shareholder value for Yeti.”

Axelrod reportedly brings over 20 years of expertise in human resources leadership and management development. Most recently, she was the global head of employee experience at Airbnb from 2017 to 2021, overseeing HR and employee engagement initiatives. Before that, she spent ten years working at eBay as the SVP of human resources, globally scaling eBay and PayPal. Since 2016, Axelrod has served on the Board of Directors for Heidrick & Struggles and chairs the Human Resources and Compensation Committee.

Katz has acted as the executive chairperson of the Board at Vail Resorts, Inc. since 2021 after working as CEO of the company from 2006 to 2021. He became involved with Vail Resorts in 1991 and has served on its Board of Directors since 1996. Before Vail, Katz was associated with the private equity investment firm Apollo Management L.P. since its founding in 1990. In addition to serving on Yeti’s Board of Directors and the Board at Vail Resorts, Katz serves on the Wharton Leadership Advisory Board.

“I am thrilled to welcome Beth and Rob to the Yeti Board of Directors,” added Matt Reintjes, president and CEO of Yeti Holdings. “Beth’s deep expertise in human resources and organization design, along with Rob’s significant leadership development, growth strategy and brand-building experience, aligns well with our key strategic priorities. We are eager to tap into their expertise as we continue to drive growth for Yeti.”

Photo courtesy Yeti