180s said it added three sales and marketing hires who will play a key role in turning the company, now best known as a provider of ear warmers, iPhone compatible gloves and other winter accessories, into a four-season brand…
Category: Outdoor
New Balance to Sponsor ABN AMRO Marathon Rotterdam
New Balance announced the signing of an official multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam. The company will serve as the official footwear and apparel sponsor starting…
MLB Becomes First Major Professional Sports League to Implement Media Dress Code
Major League Baseball (MLB) created and passed a dress code for members of the media on Tuesday, putting the guidelines in writing on Dec. 6, the second day of the Winter Meetings in Dallas. The guidelines are the first of its kind among the four major N
DirecSource Expands 3PL and Fulfillment Services
DirecSource, a leading supplier of sourcing and manufacturing services geared towards the outdoor industry, is increasing its 3PL and EDI Fulfillment Services with an eye toward changes in the outdoor industry, including consolidation…
Saucony Appoints New York Giants Linebacker As Ambassador
Saucony, Inc. announced that New York Giants linebacker and recently signed Saucony athlete Mark Herzlich will act as a spokesperson for the brand. Herzlich, 24, will support the brand’s Find Your Strong marketing campaign, which inspires…
SIA: Pre-Season Snow Sports Sales up 14 Percent
Snow sports retail sales are off to a strong start this season and equipment is leading the charge, according to retail sales data released by SnowSports Industries America. Overall, snow sports retail receipts are up 14% in dollars sold and 7% in units s
PE Firm Pays $280M for British Cycling and Trisports Online Retailer
Wiggle, the leading British online cycling and tri-sports retailer, has been acquired by European private equity firm Bridgepoint in a transaction totaling £180 million, or $280 million…
Canari Parent Buys Shebeest
The California company that owns Canari Cyclewear has acquired women’s cycling apparel brand Shebeest, Bicycle Retailer reported Tuesday…
Vail Resorts Retail/Rental Sales Rise 22.3 Percent in Q3
Vail Resorts, Inc. reported that its retail/rental revenue increased $4.9 million, or 22.3 percent, for the three months ended October 31, 2011 compared to the same period in the prior year, when abundant snow set the stage for what would become a record
Pacific Sunwear to Slash Store Count in Wake of Refinancing and Q3 Loss
Pacific Sunwear of California, Inc. will close 175-200 underperforming stores in the next 14 months after securing two five-year credit facitilies, icluding one that gives the private equity firm Golden Gate Capital rights to acquire nearly 20 percent of
Kigo Footwear to Sponsor East Coast Adventure Racing Series
Kigo Footwear has been named the exclusive minimalist footwear of the East Coast Adventure Racing Series (ECARS) put on by American Adventure Sports…
Andy Tompkins Departing Interbike
Interbike announced that show director Andy Tompkins will be leaving the company at the end of the month “to pursue other professional opportunities.”…
L.L. Bean to Open in April 2012 in Danbury, CT
L.L. Bean has leased 15,000-square-feet at Danbury Fair Mall in Connecticut with an eye toward opening their store in April…
G-III Q3 Sales Up Slightly
G-III Apparel Group, Ltd. reported slight increases in sales for the third quarter of fiscal 2012 that ended October 31, 2011. The company said that, for the three months ended October 31, 2011, net sales increased to $510.0 million from $450.0 million i
Oakley Awards Swimwear License to Trimera
Trimera Group has licensed the global rights to market and distribute swimwear under Oakley brand. The line will include both lifestyle and performance swimwear, as well as swim-related apparel and accessories, cover-ups, bags…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal