New Balance announced the signing of an official multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam. The company will serve as the official footwear and apparel sponsor starting with the 32nd annual race, which will be held on Sunday, April 15, 2012. The race is one of the fastest marathon courses in the world and one of the biggest one-day sporting events in the Netherlands.
“New Balance is thrilled to become the official footwear and apparel sponsor of ABN AMRO Marathon Rotterdam, globally recognized as one of the top ten marathons in the world,” says Alan Hed, executive vice president, international at New Balance. “As one of the fastest growing global athletic brands, this storied and significant race will allow us to further expand our international presence in running and highlight our innovative footwear, apparel, and unique brand attributes to athletes of all abilities.”
As the official footwear and apparel sponsor of the ABN AMRO marathon Rotterdam, New Balance will showcase their performance running collection at the Marathon Sport Expo and as the exclusive merchandiser of the race, New Balance will be offering a new line of ABN AMRO Marathon Rotterdam official gear. Race officials and volunteer staff will be outfitted in New Balance products and the company will coordinate regional retail promotions and advertising activities around the race.
The new line of ABN AMRO Marathon Rotterdam official New Balance gear will be available on-site at the Marathon Sport Expo, at retail and on-line.
“We are excited to welcome New Balance as a reputable sponsor that matches our ambitions perfectly,” said Mario Kadiks, director of the ABN AMRO Marathon Rotterdam. “Thanks to the collaboration with New Balance in the years ahead we can work together on an even brighter future.”
