Speedo Signs Cullen Jones

Speedo USA, a division of PVH Corp., announced that 29-year-old swim star Cullen Jones has signed a multi-year agreement with the company through 2017. A two-time Olympian…

DuPont Drops Trademark Suit Against Easton-Bell

DuPont Co. dropped a federal lawsuit filed in Late January accusing sports equipment maker Easton-Bell Sports of misusing the Kevlar trademark in packaging for bicycle tires and locks, the Associated Press reported…

RECALL: 2,000 WRSI Whitewater Helmets

WRSI (Whitewater Technology Associates, LC, dba Whitewater Research & Safety Institute (WRSI), of Park City, Utah) is recalling about 2,000 whitewater and rafting helmets sold in the United States and Canada because the chinstrap buckle can fail, posing a

Nike’s Tiger Woods Ad Draws Critics

A new Nike ad featuring Tiger Woods with the tagline, “”Winning takes care of everything” has sparked outrage among social media critics in wake of his cheating scandal. Nike defended the ad. In a statement provided to media, Nike said, “Tiger has always

Yeti Coolers Hires Backbone Media

Yeti Coolers, LLC, which has thrived selling $250+ coolers to outdoor sportsmen since 2006, has partnered with Backbone Media to manage its public relations and communications strategy…

D6 Sports Signs License for Hang Ten

D6 Sports, distributor and manufacturer of sporting goods focusing on the action sports and wheeled categories, has signed a multi-year licensing agreement with Hang Ten…

Winter Inspires February Outdoor Sales Growth

Outdoor Product sales rose 10.2 percent to $769.4 million in fiscal February, according to the latest monthly sales report from OIA VantagePointâ„¢. Winter weather across much of the country and comparisons to the spring-like year ago helped fuel the double